Build Your Career: Nosce te Ipsum 


Nosce te Ipsum

Navneeth MandavilliNavneeth Mandavilli is a senior technologist and innovator with experience ranging from hands-on development to the management of multi-national engineering teams building enterprise applications and system software. His most recent focus has been on helping others build development organizations that can successfully innovate, creating incubation teams that select projects based more on the promise of technology than proof. His approach has resulted in ground-breaking solutions, valuable acquisitions, and interesting failures.

Navneeth believes a successful career is rooted in two words: Know Thyself. He hopes that sharing his thoughts on what he learned about himself as he succeeded, and failed, in his career is helpful to the readers of this blog. He currently works in the Office of the CTO for EMC Corporation and is based in Santa Clara, California.

Follow Navneeth on Twitter @nmandavilli.

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Top Ten Idea Killers in Software Development

Software engineers start out as being curious, enthusiastic and gung-ho about getting things done. Somewhere along the way, they butt heads against a world that doesn't understand software development: systems that count engineers by numbers, productivity by lines of code and quality by process; a world where software development is a "risk-management" bureaucracy rather than a creative endeavor that can solve customer problems.

Unfortunately, many engineers consider this a wake-up call to shed their energy and adopt those bureaucratic ways, convinced that they have stepped into a new, adult world of "management". Some who manage to resist that misstep become disillusioned and don the garbs of martyrdom, ascribing every failure to something that management did or did not do. 

If you are a software engineer, or an engineering manager, here's a list to help you identify if you still retain your software development genes or have morphed into someone that brings out a worn out list of cliches to robotically throw into every meeting, killing every idea and the morale behind it:

10. "This is good enough" : The fact is that nothing is ever good enough, least of all software. It may be good enough for today, or this release, but if your product has had the same problem for the last decade 1, some other company has already taken your customer away because of this feature. Fix it before you reach the point where you cannot.2

9. "This is how it was always done": This is an anachronism in any competitive, rapidly changing field but particularly in software. Software companies are not like automobile companies that can set an assembly line in place and forget about it for a hundred years. Oh, wait-a-minute! Even automobile companies cannot do that anymore! Today's problems require a new set of solutions because in an industry fantastically bound to Moore's Law, machines, along with people's expectations from them, set a terrific pace of change.


8. "There isn't enough time to do it right": This is how you get into Technical Debt; some of it may be inevitable due to business pressures or working with a new piece of hardware or technology. As long as you repay this debt in the immediate future, this is part of the process; but if this is how you avoid making the right decision and the responsibility that goes with it, you are not being true to your engineering origins.


7. "This requires core architectural changes": What doesn't? Ideally, a well-designed piece of software should be flexible and amenable to changes as the product develops. But as we've said, demands on software change rapidly and every piece of software written will need to be rewritten. This is the nature of the work, not an anomaly to be used as an excuse!


6. "Management has not prioritized it": I always want to ask: what exactly hasn't management prioritized -- making a good product? writing error-free code? reducing bugs in the field? making the customer happy? Agreed that sometimes we inherit legacy code and there is juggling to be done between fixing what exists versus writing new code but this is a specious argument as we will see below. Suffice it to say that engineering needs to set and execute its own priorities, however small, every day, instead of waiting for some giant, magical mandate from above, because that's never going to happen.


5. "There is already a lot on our plate": This is one of those nonsense tautologies that add nothing to the discussion. The focus is no longer the idea or how it should be executed but some longstanding grouse about 'having no resources' or some customer's bug list. Of course you have a lot on your plate! You are being paid to have that stuff on your plate -- start chowing down!


If an idea is worth executing, its adoption should not depend on whether you have a lot on your plate; if you fill your plate at the buffet with junk and decide you can't have a desired dish because your plate is full, you have done two things wrong: you chose the wrong things to begin with and then haven't done the simple math that you have to throw the junk off your plate to get what you want. You don't kill the idea, you clean your plate.


4. "Our software is very complex; we have to be careful about making changes": Check another nonsense tautology off the list. What enterprise software isn't complex? Are you saying you are usually not careful when writing code? You are a software engineer -- you are expected to deal with complexity and be careful about making changes -- that's a basic requirement. If this is a reason we as engineers cannot execute an idea, we need to go back to relearn the basics.


3. "No one is asking for it": This reminds me of Henry Ford's wry comment "If I’d asked people what they wanted, they would have said 'a faster horse'." Human beings are incredibly adaptable -- they will live with anything, including, as Ford observed, horse manure. If you give your customers a substandard product, they will live with it. But remember that humans are incredibly fickle, too; an idea you kill will only bloom in another company's garden. Being sloppy just because our software is "sticky" -- short for "the customer hates us but can't change because it's too much work" -- is setting the bar at a level that's not worthy of a true engineer.


2. "We have to have consensus": This is at number two for a reason -- it's a seemingly innocuous statement with noble intent that is insidious and on closer inspection, meaningless in the software context. Consensus is given undue importance in everything from design meetings, SRS/SDS3 reviews, documentation, QA practices etc. Software development is an expertise-driven exercise. Someone has spent years studying, learning and working in a specific field, and to not defer to that person for the final decision is to waste all that expertise, not to mention deliver a bad product, demoralize the expert, adopt the safest and most timid way and most insidious of all, diffuse accountability.


A group decision is a way to duck responsibility for the outcome. "We all decided together" is a way of saying "No one is responsible". We have a presidential system instead of a parliamentary system for a reason: the congress advises the president but the president makes the decision. Unless the decision is so obviously horrendous that 2/3rds of congress decides to override the decision, the president's decision stands. This is the only way the buck can stop at the president's desk.4


And the #1 idea killer in software development is

1. "It can't be done": There is nothing that cannot be done in software. Non-engineers kid around with "It's only software, right?" as a way to gently provoke engineers but it's true! It is indeed only software. Engineers should respond with specifics of what it takes to implement rather than say something cannot be done. A statement like "It will take 15 engineers, with individual licenses for software xyz, with 30 Model ABC machines, each with 2 TB of storage with at least 250GB in SSD storage and 5 QA personnel for a period of 1 year to deliver this software" instead of "it can't be done."

Everything can be done; let's get into that mindset first. The rest will fall into place.



1. Anyone who has worked on enterprise software can give you a long list of "known bugs" that have been around for more than a decade

2. Sometimes you cannot because too much code has grown around the defect and changing it is just too darn difficult at this point; or because the software died under the burden of too many such defects; or you no longer have a job because the company folded. It happens.

3. Software Requirements Specification/Software Design Specification

4There was a comment recently on which presidential system I was referring to here. After nearly 18K views, it was almost a relief that someone asked! The comment has since muysteriously vanished, apparently removed by the commenter himself, but I thought I should address it anyway, since this has been annoying me since the time I wrote it. I was referring to the US system and the president's executive and veto powers and the congress's veto override. I was aware that the construct was weak when I was making it but I can certainly make a case for it. However, since the article is not about governments and  the larger point being made is helped by the example, I am going to let it remain and beg the indulgence of more discerning readers.

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I heard all of them in the last decades. Over and over again. Numbers 2 and 3 are currently my favorites, because we overcame these two - at least for a while :-)

Best Regards

Posted on 10/17/11 11:06 AM.

All that is written above are true from the Engineer's perspective. The Engineer need not be worried about the cost of development or the time schedules. Those are the responsibility of the management. That is where the conflict arises. I have seen a number of engineers make a 180 degree turn on their attitude and opinion on software development the day they move in to management.
My job being sandwiched in between these two groups, see this issue all the time.


Posted on 10/17/11 4:36 PM.

I deal with #3-8 every day as an architect constantly pushing for efforts to approach our enterprise application as something that will last longer than three years. Disillusionment is always one more "no you may not" away. Thanks for the encouragement!

Posted on 10/18/11 4:35 AM.

The phrases are a good selection, and I prefer different reactions. The catch is, in that moment, the person actually believes what they are saying, and just forcing them to work on it anyways usually doesn't make that belief go away.

For example, as long as "the engineers" fear repurcussions of breaking things, especially numbers 4, 6 and 9 are frequent. Give them an atmosphere and an environment where mistakes are valued as a way to learn new things.

As long as the engineers perceive their work as "tasks", all of the above may occur. Once an engineer has caught fire of an idea, all of them are magically gone. Give them a vision.

The most remarkable progress in our industry came from visionaries, and sometimes managers were able to prop things up for decades after the visionaries had stepped down. But it was vision, clarity and focus that inspired the original passion to overcome all obstacles, and it was the passion that led to progress.

Posted on 10/18/11 5:31 AM.

Wow! It's exactly what I've been thinking for a while. The number 2 is the point I fight the most. Software development is not a democracy, it should be a dictatorship of the most knowledgeable. Maybe "dictatorship" is a term a bit harsh but I completely agree that somebody have to decide and be responsible for the success / failure of a decision.

Posted on 12/7/11 7:33 AM.



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