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Introducing Rock Stars of Big Data

It used to be that only a select few people within enterprises stayed up at night worrying about how data was going to be managed, maintained, stored, and analyzed. In that quaint-seeming corporate world we once inhabited—the world before social media, user-generated content, video, photo-sharing, high-performance computing, smart phones, and tablets—data was the province of database administrators and analysts or managers working in finance, sales and marketing, order fulfillment, or customer service.

To those in the C-level suite, data meant that standard roster of colorful bar graphs or pie charts that were viewed to quickly gauge the company’s performance and report to investors and employees. If data kept a CEO awake at night, it probably had more to do with the data itself and the message it sent about company performance than about the volume or variety of data the organization had to manage and maintain.

Now, however, concern about data has spread to every corner of the organization. The predictions of future data volume are astounding, and nearly incomprehensive. We are no longer dealing with gigabytes, terabytes, or petabytes. Rather, in the brave new world we inhabit, data is increasingly measured in exabytes and zettabytes. (And in case you’re still orienting yourself to this strange new land, 1 zettabyte equals 1 million petabytes, 1 billion terabytes, and 1 trillion gigabytes). They don’t call it Big Data for nothing.

This may sound worrisome, but what better antidote for easing worry than gathering information and expertise from some of the biggest names in Big Data? To help you and your organization deal with the influx of information threatening to drown us all, IEEE Computer Society has assembled 10 of the best and brightest minds in the world of Big Data. View some of their profiles here.

Rock Stars of Big Data, scheduled for October 29 at the Computer History Museum in Mountain View, California, will give you the knowledge you need and solutions to some of the biggest challenges in Big Data. Stay tuned for more. And in the meantime, follow Rock Stars of Big Data on Twitter at to make sure you receive the latest updates about the world of Big Data.

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