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Industry Analyst Joshua Greenbaum to Share Insights on Building Culture of Big Data

As big data software and hardware vendors continue to close technical gaps for big data, the looming problem for most companies isn't about which technology solutions are best for their analysis. Rather, the question is how to empower employees and employee teams to create and operationalize the new analytics that lie inside the growing mountain of big data in the organization.

Joshua Greenbaum, principal of Enterprise Applications Consulting, will share his insights on unleashing that potential during his presentation, "Imagineering Big Data: How to Bring Rock Star Analysis to Your Company," at Rock Stars of Big Data, October 29 at the Computer History Museum in Mountain View, California.

Greenbaum has over 30 years of experience in the industry as a computer programmer, systems analyst, author, consultant, and industry analyst. He regularly consults with leading public and private enterprise software, database, infrastructure, implementation, and hardware companies, and advises end users on technology infrastructure and applications selection, development, and implementation issues. His discussion will use examples from case studies to provide guidelines on how to turn employees into data scientists, and how to turn analyses into great decisions. 

Greenbaum is among nearly a dozen technology leaders who will share their experiences at Rock Stars of Big Data. To register, visit

The high-level, one-day discussion, produced by IEEE Computer Society, is aimed at business as well as technology leaders. The summit will empower attendees to:

  • understand the potential for big data in their business,
  • create a big data culture,
  • make big data projects succeed,
  • use big data analytics to make the right decisions, and
  • prepare employees and teams for big data projects.

Other speakers include:

  • Chris Pouliot, Director of Algorithms and Analytics, Netflix
  • Grady Booch, Chief Scientist of Software Engineering, IBM Research
  • Dan Sturman, Engineering Director, Google
  • Stephen Brodsky, Technical Executive and Distinguished Engineer of Big Data Initiatives,  IBM Silicon Valley Lab
  • Bill Franks, Chief Analytics Officer, Teradata, and
  • Peter Ungaro, President and Chief Executive Officer, Cray.

Team rates are available. Individuals and teams can register today To stay updated on news and special offers, follow us at

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