This Article 
   
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
11th International Conference Information Visualization (IV '07)
Focus Group Methodology for Evaluating Information Visualization Techniques and Tools
Zurich, Switzerland
July 04-July 06
ISBN: 0-7695-2900-3
Riccardo Mazza, u.unisi.ch
Alessandra Berre, u.unisi.ch
This paper proposes a structured methodology that uses focus group interviews to evaluate Information Visualization techniques and tools. Focus groups are particularly suitable for the collection of qualitative data from users, and allow researchers to uncover unexpected problems that cannot be identified through analytical evaluations or controlled experiments. The approach relies on open-ended questions to explore user attitudes, feelings, and beliefs, but also indicates a number of questions designed to explore specific cognitive tasks related to Information Visualization systems. We argue that focusing the discussion on cognitive tasks allows for the generation of user comments that are more effective than informal and unstructured interviews.
Index Terms:
empirical evaluations, focus group
Citation:
Riccardo Mazza, Alessandra Berre, "Focus Group Methodology for Evaluating Information Visualization Techniques and Tools," iv, pp.74-80, 11th International Conference Information Visualization (IV '07), 2007
Usage of this product signifies your acceptance of the Terms of Use.