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Service Design: It's All in the Brand
September/October 2010 (vol. 27 no. 5)
pp. 18-19
| ASCII Text | x | ||
| Neil Maiden, "Service Design: It's All in the Brand," IEEE Software, vol. 27, no. 5, pp. 18-19, September/October, 2010. | |||
| BibTex | x | ||
| @article{ 10.1109/MS.2010.124, author = {Neil Maiden}, title = {Service Design: It's All in the Brand}, journal ={IEEE Software}, volume = {27}, number = {5}, issn = {0740-7459}, year = {2010}, pages = {18-19}, doi = {http://doi.ieeecomputersociety.org/10.1109/MS.2010.124}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - MGZN JO - IEEE Software TI - Service Design: It's All in the Brand IS - 5 SN - 0740-7459 SP18 EP19 EPD - 18-19 A1 - Neil Maiden, PY - 2010 KW - requirements KW - service design KW - brand innovation VL - 27 JA - IEEE Software ER - | |||
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MS.2010.124
This column argues that requirements analysts will soon need to deal with service design, and describes one service design method to demonstrate the challenges that analysts will face.
1. T. Lockwood, Design Thinking, Allworth Press, 2010.
2. E.R. Abbing and C. van Gessel, "Brand-Driven Innovation," Design Thinking, Allworth Press, 2010, pp. 131–143.
3. M. Jackson, Software Requirements and Specifications, ACM Press/Addison-Wesley, 1995.
4. A. Vickers, "Satisfying Business Problems," IEEE Software, vol. 24, no. 3, 2007, pp. 18–20.
Index Terms:
requirements, service design, brand innovation
Citation:
Neil Maiden, "Service Design: It's All in the Brand," IEEE Software, vol. 27, no. 5, pp. 18-19, Sept.-Oct. 2010, doi:10.1109/MS.2010.124
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