This Article 
   
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
Requirements and Psychology
May/June 2002 (vol. 19 no. 3)
pp. 16-18

Fulfilling your customers' interests determines your market success, but how do you find these requirements effectively and efficiently? As simple as this question sounds, answering it in daily practice is difficult. Often, stake-holders are interviewed about their requirements or asked to write them down, but this approach rarely uncovers the real requirements that reflect a customer's true interests or needs. We need a way of getting information about the customers' core desires--conscious, unconscious, even subconscious. The hottest sellers are products that fulfill these desires.

Citation:
Chris Rupp, "Requirements and Psychology," IEEE Software, vol. 19, no. 3, pp. 16-18, May-June 2002, doi:10.1109/MS.2002.1003447
Usage of this product signifies your acceptance of the Terms of Use.