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Using Paper Prototypes In Home-page Design
July 1995 (vol. 12 no. 4)
pp. 88-89,97
My column for May 1995 discussed how we redesigned the Sun home page after observing users interacting with the Web sites of several companies, including our own. One change we made shows the benefits of this type of testing: We discovered early on that users didn’t recognize the “What’s New at Sun” button as a link, and (because it was easy to do) we redesigned the button immediately. Our log data for the two months following the change shows that use of the "What's New at Sun" button increased by 416 percent -- ample proof that even small interface changes can lead to dramatic changes in user behavior!

In this issue, the theme of home-page redesign continues with a look at the value of low-fidelity prototyping.

--Jakob Nielsen

Citation:
Jakob Nielsen, "Using Paper Prototypes In Home-page Design," IEEE Software, vol. 12, no. 4, pp. 88-89,97, July 1995, doi:10.1109/52.391840
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