With the increasing focus on early development as a major factor in determining overall quality, many researchers are trying to define what makes a good conceptual model. However, existing frameworks often do little more than list desirable properties. The authors examine attempts to define quality as it relates to conceptual models and propose their own framework, which includes a systematic approach to identifying quality-improvement goals and the means to achieve them. The framework has two unique features: it distinguishes between goals and means by separating what you are trying to achieve in conceptual modeling from how to achieve it (it has been made so that the goals are more realistic by introducing the notion of feasibility); and it is closely linked to linguistic concepts because modeling is essentially making statements in some language.