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Applying a Sunburst Visualization to Summarize User Navigation Sequences
PrePrint
ISSN: 0272-1716
Kerry Rodden, Google, San Bruno
For many web-based applications, it is important to be able to analyze the paths that users have taken through the site, for example to understand how users are discovering engaging content. These paths are difficult to summarize visually because of the complexity of the underlying data. This article describes how I applied a sunburst visualization to this problem, by simplifying the data into a hierarchical format. The resulting visualization was very successful within YouTube and is widely referenced and accessed. The code for the visualization is available as open source.
Citation:
Kerry Rodden, "Applying a Sunburst Visualization to Summarize User Navigation Sequences," IEEE Computer Graphics and Applications, 24 June 2014. IEEE computer Society Digital Library. IEEE Computer Society, <http://doi.ieeecomputersociety.org/10.1109/MCG.2014.63>
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