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Selling PC Software: A Once-Irresistible Opportunity
October-December 2006 (vol. 28 no. 4)
pp. 80-86
How--and why--does an ex-geologist and semiconductor executive leave the corporate world and instead make a leap into microcomputer software sales? This memoir tells the story of a risk-taker who saw an unparalleled opportunity and took it.
Index Terms:
Retail, Word Processing, Visicalc/Spreadsheets, S-100, Apple II, Lotus 1-2-3, IBM, Corporate Sales, Dealers, Black Market
Citation:
Seymour Merrin, "Selling PC Software: A Once-Irresistible Opportunity," IEEE Annals of the History of Computing, vol. 28, no. 4, pp. 80-86, Oct.-Dec. 2006, doi:10.1109/MAHC.2006.72
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