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The Media are the Message: 'The Influencers'
October-December 2006 (vol. 28 no. 4)
pp. 74-79
The author reflects on the impact of media and other opinion leaders in the 1970s and early 1980s on the emerging software industry: The fortunes of companies in the nascent personal computer market rose or fell, depending on what these opinion magnates said, wrote, or did (or did not).
Index Terms:
software, PC software, personal computers, software reviews, trade shows, industry analysts, Computerworld, Software Magazine
Citation:
Ed Bride, "The Media are the Message: 'The Influencers'," IEEE Annals of the History of Computing, vol. 28, no. 4, pp. 74-79, Oct.-Dec. 2006, doi:10.1109/MAHC.2006.75
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