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The Media are the Message: 'The Influencers'
October-December 2006 (vol. 28 no. 4)
pp. 74-79
| ASCII Text | x | ||
| Ed Bride, "The Media are the Message: 'The Influencers'," IEEE Annals of the History of Computing, vol. 28, no. 4, pp. 74-79, October-December, 2006. | |||
| BibTex | x | ||
| @article{ 10.1109/MAHC.2006.75, author = {Ed Bride}, title = {The Media are the Message: 'The Influencers'}, journal ={IEEE Annals of the History of Computing}, volume = {28}, number = {4}, issn = {1058-6180}, year = {2006}, pages = {74-79}, doi = {http://doi.ieeecomputersociety.org/10.1109/MAHC.2006.75}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - MGZN JO - IEEE Annals of the History of Computing TI - The Media are the Message: 'The Influencers' IS - 4 SN - 1058-6180 SP74 EP79 EPD - 74-79 A1 - Ed Bride, PY - 2006 KW - software KW - PC software KW - personal computers KW - software reviews KW - trade shows KW - industry analysts KW - Computerworld KW - Software Magazine VL - 28 JA - IEEE Annals of the History of Computing ER - | |||
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MAHC.2006.75
The author reflects on the impact of media and other opinion leaders in the 1970s and early 1980s on the emerging software industry: The fortunes of companies in the nascent personal computer market rose or fell, depending on what these opinion magnates said, wrote, or did (or did not).
Index Terms:
software, PC software, personal computers, software reviews, trade shows, industry analysts, Computerworld, Software Magazine
Citation:
Ed Bride, "The Media are the Message: 'The Influencers'," IEEE Annals of the History of Computing, vol. 28, no. 4, pp. 74-79, Oct.-Dec. 2006, doi:10.1109/MAHC.2006.75
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