Issue No.04 - July/August (2003 vol.15)
<p><b>Abstract</b>—This paper surveys and analyzes the state of the art of agent-mediated electronic commerce (e-commerce), concentrating particularly on the business-to-consumer (B2C) and business-to-business (B2B) aspects. From the <it>consumer buying behavior</it> perspective, agents are being used in the following activities: need identification, product brokering, buyer coalition formation, merchant brokering, and negotiation. The roles of agents in B2B e-commerce are discussed through the <it>business-to-business transaction</it> model that identifies agents as being employed in partnership formation, brokering, and negotiation. Having identified the roles for agents in B2C and B2B e-commerce, some of the key underpinning technologies of this vision are highlighted. Finally, we conclude by discussing the future directions and potential impediments to the wide-scale adoption of agent-mediated e-commerce.</p>
Agent-mediated electronic commerce, intelligent agents.
Minghua He, Ho-Fung Leung, "On Agent-Mediated Electronic Commerce", IEEE Transactions on Knowledge & Data Engineering, vol.15, no. 4, pp. 985-1003, July/August 2003, doi:10.1109/TKDE.2003.1209014