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1999 Winter Simulation Conference (WSC'99) - Volume 2
What does industry need from simulation vendors in Y2k and after? a panel discussion
Phoenix, AZ, USA
December 05-December 08
ISBN: 0-7803-5780-9
J. Banks, AutoSimulations, Inc.
The paper presents the background and some of the lessons learned from a project in which system dynamics (SD) simulation was applied in the enterprise environment. The organization simulated is a large commercial concern, developing and marketing new products as well as existing products in a highly competitive environment. SD simulation was used to examine business practices, validate corporate performance measures, train senior leaders in systems thinking, and to produce a forecast of long term profits and loss. The application of SD to enterprise simulation is not new; the scale of this application, and some of the techniques used for design and rollout make the project unique.
Citation:
J. Banks, "What does industry need from simulation vendors in Y2k and after? a panel discussion," wsc, vol. 2, pp.1501-1508, 1999 Winter Simulation Conference (WSC'99) - Volume 2, 1999
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