SMS and Interactivity &#8212; Some Results from the Field, and its Implications on Effective Uses of Mobile Technologies in Education

Andy Stone; Jonathan Briggs; Craig Smith

doi:10.1109/WMTE.2002.1039238

W
WMTE
2002
IEEE International Workshop on Wireless and Mobile Technologies in Education (WMTE'02)
Abstract - SMS and Interactivity — Some Results from the Field, and its Implications on Effective Uses of Mobile Technologies in Education

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IEEE International Workshop on Wireless and Mobile Technologies in Education (WMTE'02)

SMS and Interactivity — Some Results from the Field, and its Implications on Effective Uses of Mobile Technologies in Education

V?xj?, Sweden

August 29-August 30

ISBN: 0-7695-1706-4

	ASCII Text	x
	Andy Stone, Jonathan Briggs, Craig Smith, "SMS and Interactivity — Some Results from the Field, and its Implications on Effective Uses of Mobile Technologies in Education," Wireless and Mobile Technologies in Education, IEEE International Workshop on, pp. 147, IEEE International Workshop on Wireless and Mobile Technologies in Education (WMTE'02), 2002.

	BibTex	x
	@article{ 10.1109/WMTE.2002.1039238, author = {Andy Stone and Jonathan Briggs and Craig Smith}, title = {SMS and Interactivity — Some Results from the Field, and its Implications on Effective Uses of Mobile Technologies in Education}, journal ={Wireless and Mobile Technologies in Education, IEEE International Workshop on}, volume = {0}, year = {2002}, isbn = {0-7695-1706-4}, pages = {147}, doi = {http://doi.ieeecomputersociety.org/10.1109/WMTE.2002.1039238}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - Wireless and Mobile Technologies in Education, IEEE International Workshop on TI - SMS and Interactivity — Some Results from the Field, and its Implications on Effective Uses of Mobile Technologies in Education SN - 0-7695-1706-4 SP EP A1 - Andy Stone, A1 - Jonathan Briggs, A1 - Craig Smith, PY - 2002 KW - null VL - 0 JA - Wireless and Mobile Technologies in Education, IEEE International Workshop on ER -

Andy Stone, Kingston University

Jonathan Briggs, Kingston University

Craig Smith, The OTHER media

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/WMTE.2002.1039238

This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobile technologies in education.

Citation:

Andy Stone, Jonathan Briggs, Craig Smith, "SMS and Interactivity — Some Results from the Field, and its Implications on Effective Uses of Mobile Technologies in Education," wmte, pp.147, IEEE International Workshop on Wireless and Mobile Technologies in Education (WMTE'02), 2002

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