This paper describes an approach for generating customized benchmark applications from a software architecture description using a Model Driven Architecture (MDA) approach. The benchmark generation and performance data capture tool implementation is based on widely used open source MDA frameworks. The business logic of the benchmark application is modeled in UML and generated by taking advantage of the existing generation "cartridges" so that the current component technology can be exploited in the benchmark. This greatly reduces the effort and expertise needed for benchmarking with complex component technology. We have also extended the MDA framework to model and generate a load testing suite and automatic performance measurement infrastructure. The approach complements current model-based performance prediction and analysis methods by generating the benchmark application from the same application architecture that the performance models are derived from. This provides the potential for tightly integrating runtime performance measurement with model-based prediction either for model validation or improving model prediction accuracy. We illustrate the approach using a case study based on EJB component technology.