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2011 IEEE/WIC/ACM International Conferences on Web Intelligence and Intelligent Agent Technology
Next Generation Mail: Toward a Personal Social CRM
Lyon, France
August 22-August 27
ISBN: 978-0-7695-4513-4
Email remains the number one communication and personal relationships management tool. Its use has changed little and its related problems (overloading) remain basically the same. New email add-on startups have shown the potential of a more intensive use of email's data (the "implicit social network" embedded into email) and especially a "social" approach based on contacts rather than messages. This leads to define the "Personal Social CRM" as the next evolution of email :-Convergence with feeds management tools (filtering of an overloaded flow)-Relationship Management with comprehensive and proactive views than message flow views-Delegation Management to access, share and exchange email's relationship within a group or with Enterprise CRM processes.
Index Terms:
email, Personal Social CRM, implicit social network, contact, relationship, delegation
Citation:
Nicolas Guillaume, "Next Generation Mail: Toward a Personal Social CRM," wi-iat, vol. 3, pp.389-391, 2011 IEEE/WIC/ACM International Conferences on Web Intelligence and Intelligent Agent Technology, 2011
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