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Lyon
Aug. 22, 2011 to Aug. 27, 2011
ISBN: 978-1-4577-1373-6
pp: 389-391
ABSTRACT
Email remains the number one communication and personal relationships management tool. Its use has changed little and its related problems (overloading) remain basically the same. New email add-on startups have shown the potential of a more intensive use of email's data (the "implicit social network" embedded into email) and especially a "social" approach based on contacts rather than messages. This leads to define the "Personal Social CRM" as the next evolution of email :-Convergence with feeds management tools (filtering of an overloaded flow)-Relationship Management with comprehensive and proactive views than message flow views-Delegation Management to access, share and exchange email's relationship within a group or with Enterprise CRM processes.
INDEX TERMS
email, Personal Social CRM, implicit social network, contact, relationship, delegation
CITATION
Nicolas Guillaume, "Next Generation Mail: Toward a Personal Social CRM", WI-IAT, 2011, 2011 IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies, 2011 IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies 2011, pp. 389-391, doi:10.1109/WI-IAT.2011.87
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