This Article 
   
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
2011 IEEE/WIC/ACM International Conferences on Web Intelligence and Intelligent Agent Technology
Integrating Fusion Techniques into the Collaborative Filtering Search-Based Recommender Systems
Lyon, France
August 22-August 27
ISBN: 978-0-7695-4513-4
Nowadays, Collaborative Filtering (CF) Recommender Systems have been widely applied by commercial e-commerce sites for recommending simple and frequently purchased products to users. The existing CF technique is not directly applicable for recommending products that are not regularly purchased by the users because it is difficult to collect a large amount of ratings or previous purchased history data for this kind of product. This paper proposes to integrate collaborative filtering and search-based techniques for recommending these products. Instead of directly recommending products that the user's neighbors have an interest in to the active user, the proposed technique, named CFRRobin, uses the products as queries to retrieve other relevant products. Then the returned products from all the queries are merged and ranked by using the Round-Robin method, in order to select the final products to recommend. Experiments conducted on real e-commerce data show that the proposed approach outperforms the Basic Search (BS) and the standard Collaborative Filtering (CF Original) approaches, which are widely applied by the current e-commerce applications. The CFRRobin technique also performs better than the Query Expansion (QE) approach that has been proposed for recommending infrequently purchased products.
Index Terms:
collaborative filtering system, infrequently purchased products, data fusion
Citation:
Noraswaliza Abdullah, Yue Xu, Shlomo Geva, "Integrating Fusion Techniques into the Collaborative Filtering Search-Based Recommender Systems," wi-iat, vol. 3, pp.343-346, 2011 IEEE/WIC/ACM International Conferences on Web Intelligence and Intelligent Agent Technology, 2011
Usage of this product signifies your acceptance of the Terms of Use.