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Toronto, Ontario Canada
Aug. 31, 2010 to Sept. 3, 2010
ISBN: 978-0-7695-4191-4
pp: 537-540
ABSTRACT
An increasing number of people are socializing within online networks. By means of interaction, network members influence one another’s opinion. For companies, it is important to know how opinions spread throughout networks in order to be able to take appropriate marketing actions. A new approach is presented which simulates the spread of opinions within online social networks. The principles of opinion formation are first revealed by ant mining algorithms coming from swarm intelligence and then applied to simulate the spread of opinions.
INDEX TERMS
Opinion Mining, Ant Algorithms, Swarm Intelligence, Diffusion, Social Networks
CITATION
Carolin Kaiser, Johannes Kröckel, Freimut Bodendorf, "Ant-Based Simulation of Opinion Spreading in Online Social Networks", WI-IAT, 2010, Web Intelligence and Intelligent Agent Technology, IEEE/WIC/ACM International Conference on, Web Intelligence and Intelligent Agent Technology, IEEE/WIC/ACM International Conference on 2010, pp. 537-540, doi:10.1109/WI-IAT.2010.12
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