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Zhangjiajie
July 11, 2009 to July 12, 2009
ISBN: 978-0-7695-3729-0
pp: 286-289
ABSTRACT
The flexibility of manufacturing system in mass customization (MC) requires high initial investments, as well as the technologies of information collection and data processing does. To some extent, the bigger scope of customization induces the higher customization cost. We build a game theory model to test the below variables: customers’ heterogeneous preference, scope of customization, customization cost and custom product price. We highlight the relationships that customization cost is determined by the scope of customization. Then we find customization strategy in a firm will generate some interesting changes. Lastly some novel viewpoints about customization strategy are also provided.
INDEX TERMS
customization cost; scope of customization; customization strategy; hoetlling model
CITATION
Yin Zhang, Rongqiu Chen, Li Li, "Study on Scope of Customization Customers' Perspective Based", SSME, 2009, 2009 IITA International Conference on Services Science, Management and Engineering (SSME), 2009 IITA International Conference on Services Science, Management and Engineering (SSME) 2009, pp. 286-289, doi:10.1109/SSME.2009.82
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