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Zhangjiajie, China
July 11, 2009 to July 12, 2009
ISBN: 978-0-7695-3729-0
pp: 286-289
The flexibility of manufacturing system in mass customization (MC) requires high initial investments, as well as the technologies of information collection and data processing does. To some extent, the bigger scope of customization induces the higher customization cost. We build a game theory model to test the below variables: customers’ heterogeneous preference, scope of customization, customization cost and custom product price. We highlight the relationships that customization cost is determined by the scope of customization. Then we find customization strategy in a firm will generate some interesting changes. Lastly some novel viewpoints about customization strategy are also provided.
customization cost; scope of customization; customization strategy; hoetlling model
Yin Zhang, Rongqiu Chen, Li Li, "Study on Scope of Customization Customers' Perspective Based", SSME, 2009, Services Science, Management and Engineering, IITA International Conference on, Services Science, Management and Engineering, IITA International Conference on 2009, pp. 286-289, doi:10.1109/SSME.2009.82
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