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2006 International Symposium on Applications and the Internet (SAINT'06)
Cross-Cultural Study of Avatar Expression Interpretations
Phoenix, Arizona
January 23-January 27
ISBN: 0-7695-2508-3
| ASCII Text | x | ||
| Tomoko Koda, Toru Ishida, "Cross-Cultural Study of Avatar Expression Interpretations," 2012 IEEE/IPSJ 12th International Symposium on Applications and the Internet, pp. 130-136, 2006 International Symposium on Applications and the Internet (SAINT'06), 2006. | |||
| BibTex | x | ||
| @article{ 10.1109/SAINT.2006.19, author = {Tomoko Koda and Toru Ishida}, title = {Cross-Cultural Study of Avatar Expression Interpretations}, journal ={2012 IEEE/IPSJ 12th International Symposium on Applications and the Internet}, volume = {0}, year = {2006}, isbn = {0-7695-2508-3}, pages = {130-136}, doi = {http://doi.ieeecomputersociety.org/10.1109/SAINT.2006.19}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - CONF JO - 2012 IEEE/IPSJ 12th International Symposium on Applications and the Internet TI - Cross-Cultural Study of Avatar Expression Interpretations SN - 0-7695-2508-3 SP130 EP136 A1 - Tomoko Koda, A1 - Toru Ishida, PY - 2006 KW - null VL - 0 JA - 2012 IEEE/IPSJ 12th International Symposium on Applications and the Internet ER - | |||
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/SAINT.2006.19
Avatars are increasingly used to express our emotions in our online communications. Such avatars are based on the assumption that avatar expressions are interpreted universally among all cultures. This study aims to elucidate the following two issues: 1) Identifying cultural differences in interpreting avatars? facial expressions. This is done by applying psychological findings on cultural differences in human facial expression recognition to the case of avatar expressions. 2) Identifying avatar facial expressions that are recognized differently across cultures. We conducted an open web experiment to gather users? interpretations of various avatar facial expressions from eight countries within Asia, North and South America, and Europe. The results showed: 1) Cultural differences do exist in interpreting avatar facial expressions, which confirms the psychological findings that physical proximity affects recognition accuracy. Japan had the highest recognition accuracy for avatar expressions designed by Japanese designers, followed by Korea. 2) There are wide differences among cultures in interpreting positive expressions, while negative expressions had higher recognition accuracy regardless of culture.
Citation:
Tomoko Koda, Toru Ishida, "Cross-Cultural Study of Avatar Expression Interpretations," saint, pp.130-136, 2006 International Symposium on Applications and the Internet (SAINT'06), 2006
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