The Community for Technology Leaders
RSS Icon
Subscribe
Seventh IEEE International Symposium on Multimedia (2005)
Irvine, CA
Dec. 14, 2005 to Dec. 14, 2005
ISBN: 0-7695-2489-3
TABLE OF CONTENTS
Introduction
Foreword (PDF)
pp. xvii
Cover
Introduction
Foreword (PDF)
pp. xvii
pp. xxi
Keynote Talks
J. D. Tygar , University of California, Berkeley
pp. 2
Who Are You? (PDF)
Bruce Roberts , Cubic Defense Systems, Inc.
pp. 3
Session 1A: Computation Intelligence and Intelligence Agents (ISM1)
Fabio De Vito , Politecnico di Torino, Torino, Italy
Federico Ridolfo , Politecnico di Torino, Torino, Italy
Juan Carlos De Martin , Politecnico di Torino, Torino, Italy
pp. 7-14
Jiali Feng , Department of Computer Science,Shanghai Maritime University, China
Qihuang Mao , Merchant Maritime College, Shanghai Maritime University, China
Guanglin Xu , Department of Computer Science,Shanghai Maritime University,China
Jingjuan Feng , Tongji University, Shanghai,China
pp. 15-20
Kasun Wickramaratna , Florida International University
Min Chen , Florida International University
Shu-Ching Chen , Florida International University
Mei-Ling Shyu , University of Miami
pp. 21-28
Momoko Yamamoto , Graduate School of Science and Engineering, Shimane University, Japan
Kyoko Hikino , Graduate School of Science and Engineering, Shimane University, Japan
Sayako Kijima , Faculty of Science and Engineering, Shimane University, Japan
Masahito Hirakawa , Shimane University, Japan
pp. 29-36
Xin Chen , University of Alabama at Birmingham
Chengcui Zhang , University of Alabama at Birmingham
Shu-Ching Chen , Florida International University
Min Chen , Florida International University
pp. 37-45
Session 1B: Multimedia Modeling, Specification, User Interface (ISM2)
Chi-Chia Lin , National Taiwan University
Ming-Syan Chen , National Taiwan University
pp. 52-59
David Linner , Fraunhofer Institute for Open Communication Systems (FOKUS), Germany
Fabian Kirsch , Technical University Berlin, Germany
Ilja Radusch , Technical University Berlin, Germany
Stephan Steglich , Technical University Berlin, Germany
pp. 60-68
Zhaoyu Liu , University of North Carolina at Charlotte
Dichao Peng , University of North Carolina at Charlotte
Yuliang Zheng , University of North Carolina at Charlotte
Jeffrey Liu , Infinova LLC, NJ
pp. 69-78
Session 2A: Multimedia Tools, Applications, and Hypermedia Technologies I (ISM3)
Davy De Schrijver , Ghent University - IBBT
Wesley De Neve , Ghent University - IBBT
Koen De Wolf , Ghent University - IBBT
Rik Van de Walle , Ghent University - IBBT - IMEC
pp. 79-86
Boris Rousseau , IRISA, Campus de Beaulieu, Rennes cedex, France
Laure Berti-Equille , IRISA, Campus de Beaulieu, Rennes cedex, France
Wilfried Jouve , LaBRI, Domaine Universitaire, cedex, France
pp. 87-94
Gang Zhai , Community Grids Lab, Indiana University
Geoffrey C. Fox , Community Grids Lab, Indiana University
Marlon Pierce , Community Grids Lab, Indiana University
Wenjun Wu , Community Grids Lab, Indiana University
Hasan Bulut , Community Grids Lab, Indiana University
pp. 95-103
Satoshi Ichimura , Tokyo University of Technology
Yutaka Matsushita , Tokyo University of Technology
pp. 104-111
Zhenyu Yang , University of Illinois at Urbana-Champaign
Klara Nahrstedt , University of Illinois at Urbana-Champaign
Yi Cui , University of Illinois at Urbana-Champaign
Bin Yu , University of Illinois at Urbana-Champaign
Jin Liang , University of Illinois at Urbana-Champaign
Sang-hack Jung , University of California at Berkeley
Ruzena Bajscy , University of California at Berkeley
pp. 112-119
R. Venkatesha Prasad , Delft University of Technology, Mekelweg, The Netherlands
H. N. Shankar , PES Institute of Technology, Bangalore, India
Przemyslaw Pawelczak , Delft University of Technology, Mekelweg, The Netherlands
H. S. Jamadagni , Indian Institute of Science, Bangalore, India
pp. 120-127
Session 2B: Visualization and Virtual Reality (ISM4)
Belgacem Ben Youssef , School of Interactive Arts and Technology, Simon Fraser University
Haris Widjaya , School of Computing Science, Simon Fraser University
pp. 128-135
Ch. Bouras , Technology Institute (CTI), Greece
A. Panagopoulos , Informatics Dept. (CEID), Univ. of Patras, Greece
Th. Tsiatsos , Technology Institute (CTI), Greece
pp. 136-142
S. Benbernou , University Lyon1 LIRIS center, France
A. Makhoul , University Lyon1 LIRIS center, France
M.S. Hacid , University Lyon1 LIRIS center, France
A. Mostefaoui , University Franche-Comte, France
pp. 143-150
Wojciech Wiza , Poznan University of Economics, Poland
Wojciech Cellary , Poznan University of Economics, Poland
Krzysztof Walczak , Poznan University of Economics, Poland
pp. 151-158
Maria-Cruz Villa-Uriol , University of California, Irvine
Falko Kuester , University of California, Irvine
Oscar Garcia Panella , La Salle School of Engineering, Barcelona, Spain
J. Andres Fernandez Munuera , La Salle School of Engineering, Barcelona, Spain
pp. 168-176
Keynote Talks
Thomas A. DeFanti , University of California, San Diego
pp. 177
Larry Smarr , University of California, San Diego
pp. 180
Session 3A: Multimedia Networking and QoS (ISM5)
Han Gao , University of Chicago
Michael E. Papka , Argonne National laboratory
Rick L. Stevens , Argonne National laboratory
pp. 183-192
Carlos T. Calafate , Polytechnic University of Valencia (UPV), Valencia, Spain
Juan-Carlos Cano , Polytechnic University of Valencia (UPV), Valencia, Spain
Pietro Manzoni , Polytechnic University of Valencia (UPV), Valencia, Spain
Manuel P. Malumbres , Polytechnic University of Valencia (UPV), Valencia, Spain
pp. 193-200
Chin-Chi Wu , Nan-Kai Institute of Technology
Hsien-Ming Wu , Computer and Information Network Center National Chung-Hsing University
Woei Lin , Institute of Computer Science National Chung-Hsing University
pp. 201-207
Satoshi Itaya , Tokyo Denki University
Naohiro Hayashibara , Tokyo Denki University
Tomoya Enokido , Faculty of Business Administration, Rissho University
Makoto Takizawa , Tokyo Denki University
pp. 208-215
Fabricio Carvalho de Gouveia , Technical University of Berlin, Germany
Thomas Magedanz , Technical University of Berlin, Germany
pp. 216-222
Gene Cheung , Hewlett-Packard Laboratories
Puneet Sharma , Hewlett-Packard Laboratories
Sung-Ju Lee , Hewlett-Packard Laboratories
pp. 223-233
Session 4A: Multimedia Signal Processing I (ISM6)
Deepak Nayak , Indian Institute of Technology, Bombay, India
Dipan Mehta , Indian Institute of Technology, Bombay, India
Uday Desai , Indian Institute of Technology, Bombay, India
pp. 234-240
Samira Hammiche , LIRIS - University Claude Bernard Lyon 1, France
Salima Benbernou , LIRIS - University Claude Bernard Lyon 1, France
Athena Vakali , Aristotle University of Thessaloniki, Greece
pp. 241-248
Jay Yagnik , Indian Institute of Science,Bangalore,India
K R Ramakrishnan , Indian Institute of Science,Bangalore,India
pp. 249-252
Gerald Friedland , Freie Universitat Berlin, Germany
Kristian Jantz , Freie Universitat Berlin, Germany
Raul Rojas , Freie Universitat Berlin, Germany
pp. 253-260
Session 4B: Invited Session on Federated Devices and User Interfaces (FUDI)
Elmar Braun , Darmstadt University of Technology, Germany
Max Muhlhauser , Darmstadt University of Technology, Germany
pp. 261-268
Trevor Pering , Intel Research
David H. Nguyen , University of California, Irvine
John Light , Intel Research
Roy Want , Intel Research
pp. 269-276
Kris Luyten , Hasselt University and Transnationale Universiteit Limburg, Belgium
Karin Coninx , Hasselt University and Transnationale Universiteit Limburg, Belgium
pp. 277-286
Session 5A: Multimedia File Systems, Databases, and Retrieval (ISM7)
Hsueh-Yi Sean Lin , National Chiao Tung University, Hsinchu , Taiwan
Ja-Chen Lin , National Chiao Tung University, Hsinchu , Taiwan
Hong-Yuan Mark Liao , Academia Sinica Taipei, Taiwan
pp. 287-294
Joaquim Cezar Felipe , University of Sao Paulo at Ribeirao Preto, Brazil
Agma Juci Machado Traina , University of Sao Paulo at Sao Carlos, Brazil
Caetano Jr. Traina , University of Sao Paulo at Sao Carlos, Brazil
pp. 295-302
Takayuki Baba , FUJITSU LABORATORIES LTD.
Rujie Liu , Fujitsu Research and Development Center Co. LTD.
Susumu Endo , FUJITSU LABORATORIES LTD.
Shuichi Shiitani , FUJITSU LABORATORIES LTD.
Yusuke Uehara , FUJITSU LABORATORIES LTD.
Daiki Masumoto , FUJITSU LABORATORIES LTD.
Shigemi Nagata , FUJITSU LABORATORIES LTD.
pp. 303-310
Ioan Marius Bilasco Bilasco, , LSR IMAG, Cedex, France
Jerome Gensel , LSR IMAG, Cedex, France
Marlène Villanova-Oliver , LSR IMAG, Cedex, France
Herve Martin , LSR IMAG, Cedex, France
pp. 310-319
Guy Ravitz , University of Miami, Coral Gables, FL , USA
Mei-Ling Shyu , University of Miami, Coral Gables, FL , USA
pp. 320-327
Chris Germano , California State University, Northridge
Taehyung George Wang , California State University, Northridge
Akira K. Onoma , Hosei University, Japan
pp. 328-336
Session 5B: Multimedia Tools, Applications, and Hypermedia Technologies II (ISM8)
Niklas Blum , Fraunhofer Institute FOKUS, Berlin, Germany
Thomas Magedanz , Fraunhofer Institute FOKUS, Berlin, Germany
pp. 337-344
Hongkyu Kim , Georgia Institute of Technology
D. Scott Wills , Georgia Institute of Technology
Linda M. Wills , Georgia Institute of Technology
pp. 345-352
Kevin K. Leung , California State University
Du Zhang , California State University
pp. 353-360
Chia-Yen Shih , University of California, Irvine, CA
Jie Hu , University of California, Irvine, CA
Jinhwan Lee , University of California, Irvine
Raymond Klefstad , University of California, Irvine
Doug. Tolbert , Unisys Corporation, Mission Viejo,CA
pp. 366-373
Enhong CHEN , University of Science and Technology of China
Gaofeng WU , University of Science and Technology of China
pp. 374-382
Keynote Talks
Session 6A: Multimedia Signal Processing II (ISM9)
Yongsheng J, Pan , University of Tennessee
Douglas Birdwell , University of Tennessee
Seddik M. Djouadi , University of Tennessee
pp. 387-394
Costantino Grana , DII - Universita degli Studi di Modena e Reggio Emilia
Giovanni Tardini , DII - Universita degli Studi di Modena e Reggio Emilia
Rita Cucchiara , DII - Universita degli Studi di Modena e Reggio Emilia
pp. 395-402
Rong-Chi Chang , Asia University, Taichung, Taiwan
Yun-Long Sie , Tamkang University, Taiwan
Su-Mei Chou , Tamkang University, Taiwan
Timothy K. Shih , Tamkang University, Taiwan
pp. 403-407
Bin Feng , Huazhong University, Wuhan, China
Guang-xi Zhu , Huazhong University, Wuhan, China
Wen-yu Liu , Huazhong University, Wuhan, China
pp. 408-413
Giyasettin OZCAN , Dokuz Eylul University
Cihan ISIKHAN , Dokuz Eylul University
Adil ALPKOCAK , Dokuz Eylul University
pp. 414-422
Session 6B: Peer-to-Peer Multimedia Systems and Streaming I (ISM10)
Wai-tian Tan , Hewlett-Packard Laboratories
Gene Cheung , Hewlett-Packard Laboratories
pp. 423-430
Meng-Ting Lu , National Taiwan University
Chang-Kuan Lin , National Taiwan University
Jason Yao , National Taiwan University
Homer Chen , National Taiwan University
pp. 431-437
B. Akbari , Sharif University of Technology, Tehran, Iran
H. R. Rabiee , Sharif University of Technology, Tehran, Iran
M. Ghanbari , University of Essex
pp. 438-448
Session 7A: Multimedia Modeling, Specification, User Interface II (ISM11)
Georg Turban , Technische Universität Darmstadt Germany
Max Muhlhauser , Technische Universität Darmstadt Germany
pp. 449-457
Bernd Mrohs , Fraunhofer FOKUS
Stephan Steglich , Technical University of Berlin
Ilja Radusch , Technical University of Berlin
pp. 457-464
Andreas Pleuss , Ludwig-Maximilians-Universitat Munchen
pp. 465-473
Yan Luo , University of Illinois at Chicago, Chicago
Jeffrey J.P. Tsai , University of Illinois at Chicago, Chicago
pp. 474-482
Session 7B: Multimedia Signal Processing III (ISM12)
Andrea Prati , Universita di Modena e Reggio Emilia, Italy
Rita Cucchiara , Universita di Modena e Reggio Emilia, Italy
pp. 483-490
Jing-Fu Chang , National Chung Cheng University
Jin-Jang Leou , National Chung Cheng University
pp. 491-498
Chia-Ho Pan , National Taiwan University, Taipei, Taiwan
I-Hsien Lee , National Taiwan University, Taipei, Taiwan
Sheng-Chieh Huang , National Chiao-Tung University, HsinChu, Taiwan
Chih-Chi Cheng , National Taiwan University, Taipei, Taiwan
Chung-Jr Lian , National Taiwan University, Taipei, Taiwan
Liang-Gee Chen , National Taiwan University, Taipei, Taiwan
pp. 499-505
Tyng-Yeu Liang , National Kaohsiung University of Applied Sciences, Kaohsiung, Taiwan
Po-Hsien Kuo , National Kaohsiung University of Applied Sciences, Kaohsiung, Taiwan
pp. 506-514
Session 8A: Peer-to-Peer Multimedia Systems and Streaming II (ISM13)
Dragan Milic , University of Bern, Switzerland
Marc Brogle , University of Bern, Switzerland
Torsten Braun , University of Bern, Switzerland
pp. 515-522
Xin Liu , University of British Columbia
Son T. Vuong , University of British Columbia
pp. 523-533
K.H. Kane Kim , University of California, Irvine
Sheng Liu , University of California, Irvine
Moon H. Kim , Konkuk Univesity, Seoul, Korea
Doo-Hyun Kim , Konkuk Univesity, Seoul, Korea
pp. 802
Session 1C: Multimedia Information Processing and Retrieval I (MIPR1)
Christian Timmerer , University, Klagenfurt, Austria
Ingo Kofler , University, Klagenfurt, Austria
Johannes Liegl , University, Klagenfurt, Austria
Hermann Hellwagner , University, Klagenfurt, Austria
pp. 534-539
Thao Nguyen , University Avenue,Lowell, MA
Mingkun Li , DOE Joint Genome Institute, Walnut Creek, CA
Iris Bass , Macomb Community College Warren, MI
Ishwar K. Sethi , Oakland University, Rochester, MI
pp. 540-544
Jedrzej Z. Miadowicz , University of Kansas, Lawrence
John M. Gauch , University of Kansas, Lawrence
Abhishek Shivadas , University of Kansas, Lawrence
pp. 545-550
Aiyesha Ma , Oakland University, Rochester, Michigan
Ishwar K. Sethi , Oakland University, Rochester, Michigan
pp. 551-557
Yushi Wang , Harbin Institute of Technology, China
Weiqiang Wang , Chinese Academy of Sciences, Beijing
Wen Gao , Chinese Academy of Sciences, Beijing
pp. 558-564
Session 4C: Multimedia Information Processing and Retrieval II (MIPR2)
Joaquim C. Felipe , University of Sao Paulo at Ribeirao Preto - Brazil
Jonatas B. Olioti , University of Sao Paulo at Ribeirao Preto - Brazil
Agma J. M. Traina , University of Sao Paulo at Sao Carlos - Brazil
Marcela X. Ribeiro , University of Sao Paulo at Sao Carlos - Brazil
Elaine P. M. Sousa , University of Sao Paulo at Sao Carlos - Brazil
Caetano Jr Traina , University of Sao Paulo at Sao Carlos - Brazil
pp. 565-570
Min Yang , Zhejiang University, China
Yingchun Yang , Zhejiang University, China
Zhaohui Wu , Zhejiang University, China
pp. 571-576
Manolo Dulva Hina , Prism Laboratory, CNRS, Université de Versailles, France
Amar Ramdane-Cherif , Prism Laboratory, CNRS, Université de Versailles, France
Chakib Tadj , Universite du Quebec, Ecole de technologie superieure
pp. 585-591
Session 7C: Multimedia Information Processing and Retrieval III (MIPR3)
Kimiaki Shirahama , Kobe University, Japan
Koichi Ideno , Kobe University, Japan
Kuniaki Uehara , Kobe University, Japan
pp. 598-604
Yu Yang , City University of Hong Kong
Qing Li , City University of Hong Kong
Minhao Yu , Zhejiang University
Yueting Zhuang , Zhejiang University
pp. 605-610
Yi Ma , Virginia Polytechnic Institute and State University
Ramazan S. Aygun , University of Alabama in Huntsville
pp. 611-617
Session 5C: Multimedia Technologies over Wireless Networks I (WMoW1)
R Balsree , Applied Research Group, Satyam Computer Services Limited, Bangalore
Amit Thawani , Applied Research Group, Satyam Computer Services Limited, Bangalore
Srividya Gopalan , Applied Research Group, Satyam Computer Services Limited, Bangalore
V Sridhar , Applied Research Group, Satyam Computer Services Limited, Bangalore
pp. 618-623
Hao Wang , Cameron University
Andras Farago , University of Texas at Dallas
Subbarayan Venkatesan , University of Texas at Dallas
pp. 624-629
S. Pavan , Applied Research Group, Satyam Computer Services Limited, Bangalore
G. Sridhar , Applied Research Group, Satyam Computer Services Limited, Bangalore
V. Sridhar , Applied Research Group, Satyam Computer Services Limited, Bangalore
pp. 630-635
H. Papadakis , Technical University of Crete, Greece
P. Koutsakis , Technological Educational Institution of Crete, Greece
M. Vafiadis , Technological Educational Institution of Crete, Greece
pp. 636-642
Session 8B: Multimedia Technologies over Wireless Networks II (WMoW2)
Ahmed H. Zahran , University of Toronto, Canada
Ben Liang , University of Toronto, Canada
pp. 643-648
Hyeyeon Kwon , Electronics and Telecommunications Research Institute, Korea
Kwang-Ryul Jung , Electronics and Telecommunications Research Institute, Korea
Aesoon Park , Electronics and Telecommunications Research Institute, Korea
Jae-Cheol Ryou , Chung-Nam National University, Korea
pp. 649-656
Session 3B: Security and Pervasive Multimedia Environments I (MultiSec1)
He Ge , University of North Texas, Denton, TX
pp. 657-661
Hamad Alaryani , The George Washington University, Washington, DC
Abdou Youssef , The George Washington University, Washington, DC
pp. 668-673
Hassan Jameel , Kyung Hee University, South Korea
Le Xuan Hung , Kyung Hee University, South Korea
Umar Kalim , Kyung Hee University, South Korea
Ali Sajjad , Kyung Hee University, South Korea
Sungyoung Lee , Kyung Hee University, South Korea
Young-Koo Lee , Kyung Hee University, South Korea
pp. 674-679
Kumar Simkhada , Tohoku University, Japan
Hiroshi Tsunoda , Tohoku University, Japan
Yuji Waizumi , Tohoku University, Japan
Yoshiaki Nemoto , Tohoku University, Japan
pp. 680-685
N. Asokan , Nokia Research Center, Helsinki, Finland
Seamus Moloney , Nokia Research Center, Helsinki, Finland
Philip Ginzboorg , Nokia Research Center, Helsinki, Finland
Kari Kostiainen , Nokia Research Center, Helsinki, Finland
pp. 686-694
Session 6C: Security and Pervasive Multimedia Environments II (MultiSec2)
Hongli Luo , University of Miami, Coral Gables, FL
Mei-Ling Shyu , University of Miami, Coral Gables, FL
pp. 695-700
Wei Ren , University of Science and Technology, Hong Kong
Hai Jin , University of Science and Technology, P.R.China
Tenghong Liu , University of Science and Technology, P.R.China
pp. 707-712
Denis V. Popel , Neotropy LLC Overland Park, KS
Elena I. Popel , University of Kansas, Lawrence, KS
pp. 713-718
Panayiotis Kotzanikolaou , University of Piraeus, Greece
Dimitrios D. Vergados , University of the Aegean, Greece
Giannis Stergiou , University of the Aegean, Greece
pp. 719-724
Do Lenh Hung Son , University of Natural Sciences, VNU-HCMC, Vietnam
Truong Thien Dinh , University of Natural Sciences, VNU-HCMC, Vietnam
Van Chi Nam , University of Natural Sciences, VNU-HCMC, Vietnam
Tran Thi Bich Hanh , University of Natural Sciences, VNU-HCMC, Vietnam
Ho Ngoc Lam , University of Natural Sciences, VNU-HCMC, Vietnam
pp. 725-732
Session 2C: Special Session on Audio Processing I (AP1)
Paulo R Scalassara , University of Sao Paulo, Sao Carlos, Brazil
Maria E. Dajer , University of Sao Paulo, Sao Carlos, Brazil
Carlos D. Maciel , University of Sao Paulo, Sao Carlos, Brazil
pp. 733-738
V. Ralph Algazi , University of California, Davis
Richard O. Duda , University of California, Davis
pp. 739-746
Erika Pessoa Araujo , COPPE/UFRJ, Rio de Janeiro, Brazil
Giordano Ribeiro de Eulalio Cabral , LIP6 - Universite Pierre et Marie Curie, France
pp. 747-752
Te Li , Institute for Infocomm Research Audio Processing Lab
Rongshan Yu , Institute for Infocomm Research Audio Processing Lab, Singapore
SooNgee Koh , Nanyang Technological University, Singapore
pp. 753-758
Ricardo Scholz , Universidade Federal de Pernambuco - UFPE, Brazil
Vítor Dantas , Universidade Federal de Pernambuco - UFPE, Brazil
Geber Ramalho , Universidade Federal de Pernambuco - UFPE, Brazil
pp. 759-764
Maria Eugenia Dajer , University of Sao Paulo, Sao Carlos,Brazil
Jose Carlos Pereira , University of Sao Paulo, Sao Carlos,Brazil
Carlos Dias Maciel , University of Sao Paulo, Sao Carlos,Brazil
pp. 765-771
Session 3C: Special Session on Audio Processing II (AP2)
Marie Roch , San Diego State University
Tong Huang , San Diego State University
Jing Liu , San Diego State University
Richard R. Hurtig , University of Iowa
pp. 772-778
Hen-Geul Yeh , California State University, Long Beach
Hsuan Hao Tu , California State University, Long Beach
pp. 779-784
Everthon S. Fonseca , University of Sao Paulo, Sao Carlos, Brazil
Rodrigo C. Guido , University of Sao Paulo, Sao Carlos, Brazil
Andre C. Silvestre , University of Sao Paulo, Sao Carlos, Brazil
Jose Carlos Pereira , University of Sao Paulo, Sao Carlos, Brazil
pp. 785-789
Arlindo Neto Montagnoli , State University of Sao Paulo, Brazil
Everthon Silva Fonseca , University of Sao Paulo at Sao Carlos, Brazil
pp. 790-795
Rodrigo Capobianco Guido , University of Sao Paulo, Brazil
Lucimar Sasso Vieira , University of Sao Paulo, Brazil
Fabrycio Lopes Sanchez , University of Sao Paulo, Brazil
Jan Frans Willem Slaets , University of Sao Paulo, Brazil
Lyrio Onofre Almeida , University of Sao Paulo, Brazil
Adilson Gonzaga , University of Sao Paulo, Brazil
Marcelo Bianchi , University of Sao Paulo, Brazil
pp. 796-801
Author Index
Author Index (PDF)
pp. 811
22 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool