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Changsha, Hunan, China
Dec. 12, 2009 to Dec. 14, 2009
ISBN: 978-0-7695-3865-5
pp: 363-366
ABSTRACT
In this paper, a dynamic pricing model for e-commerce based on data mining is proposed after the comprehensive analysis of data mining technology applications and e-commerce dynamic pricing strategies. The authors introduce this model into the pricing mechanisms of TaoBao, and discuss the application of the model in C2C and B2C modes, which has great reference value for e-commerce enterprise operation.
INDEX TERMS
data mining; e-commerce; dynamic pricing model; TaoBao
CITATION
Yuan Chen, Feifei Wang, "A Dynamic Pricing Model for E-commerce Based on Data Mining", ISCID, 2009, Computational Intelligence and Design, International Symposium on, Computational Intelligence and Design, International Symposium on 2009, pp. 363-366, doi:10.1109/ISCID.2009.99
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