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2009 Second International Symposium on Computational Intelligence and Design
A Dynamic Pricing Model for E-commerce Based on Data Mining
Changsha, Hunan, China
December 12-December 14
ISBN: 978-0-7695-3865-5
In this paper, a dynamic pricing model for e-commerce based on data mining is proposed after the comprehensive analysis of data mining technology applications and e-commerce dynamic pricing strategies. The authors introduce this model into the pricing mechanisms of TaoBao, and discuss the application of the model in C2C and B2C modes, which has great reference value for e-commerce enterprise operation.
Index Terms:
data mining; e-commerce; dynamic pricing model; TaoBao
Citation:
Yuan Chen, Feifei Wang, "A Dynamic Pricing Model for E-commerce Based on Data Mining," iscid, vol. 1, pp.363-366, 2009 Second International Symposium on Computational Intelligence and Design, 2009
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