Cover Art

[Title page i] (PDF)

pp. i

[Title page iii] (PDF)

pp. iii

pp. iv

Table of Contents (PDF)

pp. v-ix

Welcome Message from the General Chair (PDF)

pp. x

Conference, Advisory, and Steering Committees (PDF)

pp. xi-xii

Program Committee (PDF)

pp. xiii-xiv

Reviewers (PDF)

pp. xv

A Blog Personality Recommender System Based on Cloud Computing Infrastructure (Abstract)

Kate He

pp. 1-5

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An Implementation of GPU Accelerated MapReduce: Using Hadoop with OpenCL for Data- and Compute-Intensive Jobs (Abstract)

Miao Xin

Hao Li

pp. 6-11

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Business Process Modeling and Design of Smart Home Service System (Abstract)

Yang Xu

Chen Lv

pp. 12-17

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Cloud Computing: A Business and Economical Perspective (Abstract)

pp. 18-22

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Cloud Computing: An Architectural and Technological Overview (Abstract)

pp. 23-27

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Designing Service Choreography and Portal from Value Network (Abstract)

Zhongjie Wang

Xiaofei Xu

pp. 28-33

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Scheduling Methodology for Production Services in Cloud Manufacturing (Abstract)

pp. 34-39

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Using Bayesian Dominance Hierarchies to Determine Predictor Importance in Service Research Predictive Studies (Abstract)

pp. 40-45

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Using Bipartite Graph for Resolving Multiple Requests Conflicts (Abstract)

Hua Jin

Hua Zou

pp. 46-50

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Using SEE and SaaS-QUAL to Explore the Demand of CRM System (Abstract)

Tung-Hsiang Chou

Wan-Ting Liu

pp. 51-56

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A Brand Crisis Prevention Model Guided by the Interaction Orientation (Abstract)

Wei Haiying

Yang Guoliang

pp. 57-62

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A Longitudinal Investigation of the Impact of Customization-Related Service Attributes on Customer Satisfaction and Profitability (Abstract)

Jun Ye

Beibei Dong

pp. 63-64

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A Study on the Relationship of Service Justice, Trust and Loyalty (Abstract)

Xiaojun Zhan

pp. 65-71

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A Study on the Relationships among Organizational Justice, Organizational Identification, and Work Engagement: The Evidence from the Hi-Tech Service Industries (Abstract)

Huifan Li

pp. 72-77

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An Analytical Framework of Client-Vendor Relationship Quality from the Perspective of Offshore Outsourcing Vendor (Abstract)

Yong-gui Wang

Yi Zhang

pp. 78-83

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An Empirical Study on the Relationship Marketing Mechanism: A Psychological Contract Perspective (Abstract)

HaiCheng Luo

pp. 84-89

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An Evaluation Method of Standardization Level of Chain Operation and Its Application (Abstract)

pp. 90-94

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Bonding Tactic Sets of On-Line Stores: An Empirical Study (Abstract)

Jin Yufang

Song Xiaobing

pp. 95-99

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Contract Design of Concessions (Abstract)

Yu-Li Lin

pp. 100-102

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Determining Loyal Customer Based on the Perspective of Profitability (Abstract)

pp. 103-108

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Do Ordinary Clients Care Privileged Services VIP Clients Hold ? Envy and Its Effects on Brand Relationships (Abstract)

Changbao Lu

Yingying Lin

pp. 109-114

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Does Back-Office Employee Satisfaction Affect Customer Satisfaction? An Empirical Examination (Abstract)

pp. 115-119

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From Customer Satisfaction to Emotions: Alternative Framework to Understand Customer's Post-consumption Behavior (Abstract)

Jing Wang

pp. 120-124

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How Does Customer Participation Impact Service Performance? A Perspective of Role Stress (Abstract)

Lan Xu

Nan Cui

pp. 125-129

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How to Increase Online Visits and Sales? An Empirical Study on the Consumer-to-Consumer Online Stores (Abstract)

Zhanbo Zhao

Luping Sun

Meng Su

pp. 130-133

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Paradigm Shift of Customer Satisfaction Studies in Service Research: A Meta-analytical Review of the Antecedents of Service Satisfaction (Abstract)

Lin Mu

pp. 134-137

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Research on the Psychology Mechanism of Consumer Internet Sharing Behavior (Abstract)

Lin Mu

pp. 143-146

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Study on the Influencing Mechanism of Standards Competition on Consumers' New Product Purchase Decisions (Abstract)

pp. 147-151

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The Impact of Online Shopping Service Quality on Customer Loyalty in Emerging Economies: The Case of Chinese Customers (Abstract)

pp. 152-157

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The Impact of Psychological Empowerment in Post-services (Abstract)

Rong Chen

Longzhu Liu

pp. 158-163

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The Impacts of Employees' Emotions on Service Responsibility Attribution When Customers Participate in Services (Abstract)

pp. 164-168

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The Influence of C2C Virtual Community Interactive Characteristic on the Network Purchasing Behavior (Abstract)

pp. 169-174

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The Influence of Trust and Commercial Friendship on Customer Retention: An Empirical Study of Banking (Abstract)

pp. 175-180

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The Study on the Impaction of Customer Service Needs on Customer Behaviors in E-Commerce Circumstances (Abstract)

Yi Li

Yue Yang

pp. 181-184

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Why Customers Behave Badly? The Review of Antecedent Research on Customer Misbehavior (Abstract)

pp. 185-190

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A Case Study of Clustering Service Strategies to Smartphone Users (Abstract)

Pei-Hsuan Hsieh

pp. 191-193

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A Context-Aware Services Development Model (Abstract)

Chu Weijie

Mo Tong

Cui Jie

pp. 194-199

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Analyzing Sustainable New Service Development: An Activity Theory Perspective (Abstract)

pp. 200-205

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Continued Use of Information Technology: A Synthesis and Future Directions (Abstract)

Yi Ding

Kah-Hin Chai

Gloria Ng

pp. 206-210

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Extending the Definition of E-Services and Its Implications to E-Services Development (Abstract)

pp. 211-216

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Family-Oriented Social Network and Services (Abstract)

pp. 217-221

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Rethinking Co-production in a Service Context (Abstract)

Kun Yang

Jing Xu

pp. 222-226

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Service Engineering Framework and Its Application in Service Innovation for Elderly People in Beijing (Abstract)

pp. 227-232

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Studies on the Relationship between Social Cues in the Servicescape and Customer Behavioral Intention (Abstract)

Man Li

pp. 233-237

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Analysis of Marketing Logic of China's Online Travel Agency through a Configurative Lens (Abstract)

Yong-gui Wang

Yi Zhang

pp. 238-243

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Do Manufacturing Firms Benefit from Service Innovation? An Empirical Study of High-Tech Manufacturing Firms in China (Abstract)

Wenhong Zhang

Yapu Zhao

pp. 244-247

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Driving Forces of Third Party Logistics Innovation in China (Abstract)

Li Li

Xin Liu

pp. 248-251

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Empirical Analysis on Major Impact Factors of Civil Happiness Index under Current Public Service System in China: Beijing as an Example (Abstract)

pp. 252-257

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Evolution of Specialized Department for Service Innovation: A Case Study of Ctrip (Abstract)

You Suchuan

Mu Yu

Xu Ming

pp. 258-260

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Government Cloud: Enhancing Efficiency of E-Government and Providing Better Public Services (Abstract)

Jian Liang

pp. 261-265

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Influencing Factors on Imitation Behavior of Internationalization of Service Multinational Corporation (Abstract)

Wu Xiaoyun

Li Hui

pp. 266-269

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Innovation Mechanism of Customer Participation and New Product Development Stages in Banking: An Empirical Research in B-C (Abstract)

Wu Xiaoyun

Sun Qingyu

pp. 270-274

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Interpersonal Influence on Adoption of New Service Interface (Abstract)

Hui Sang

pp. 275-280

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Meta Synthesis of Business Model for Effective Health Care Management in Hospital Sector (Abstract)

Jing Zhao

pp. 281-284

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Neuromarketing: Marketing through Science (Abstract)

pp. 285-289

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Research on Value Dimensions of Conference Marketing (Abstract)

Yang Liu

Qinhai Ma

pp. 290-294

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Service Orientation Strategy of Manufacturers: Antecedents, Performance Outcomes and Contingency Variables (Abstract)

Hui Zhang

Jing Wang

pp. 295-300

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Study of Customer Productivity Using Technology-Based Self-Service Options (Abstract)

pp. 301-306

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Using Online Communities to Reduce Energy Consumption: A Field Experiment (Abstract)

pp. 307-312

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Author Index (PDF)

pp. 313-314

Publisher's Information (PDF)

pp. 316