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2001 IEEE Symposium on Information Visualization (InfoVis 2001)
Case Study: E-Commerce Clickstream Visualization
San Diego, CA
October 22-October 23
ISBN: 0-7695-1342-5
| ASCII Text | x | ||
| Jeffrey Brainerd, Barry Becker, "Case Study: E-Commerce Clickstream Visualization," Information Visualization, IEEE Symposium on, pp. 153, 2001 IEEE Symposium on Information Visualization (InfoVis 2001), 2001. | |||
| BibTex | x | ||
| @article{ 10.1109/INFVIS.2001.963293, author = {Jeffrey Brainerd and Barry Becker}, title = {Case Study: E-Commerce Clickstream Visualization}, journal ={Information Visualization, IEEE Symposium on}, volume = {0}, year = {2001}, issn = {1522-404X}, pages = {153}, doi = {http://doi.ieeecomputersociety.org/10.1109/INFVIS.2001.963293}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - CONF JO - Information Visualization, IEEE Symposium on TI - Case Study: E-Commerce Clickstream Visualization SN - 1522-404X SP EP A1 - Jeffrey Brainerd, A1 - Barry Becker, PY - 2001 KW - E-Commerce clickstream visualization KW - graph visualization KW - web site visualization VL - 0 JA - Information Visualization, IEEE Symposium on ER - | |||
We have developed an interactive, scalable visualization tool for analyzing the behavior of users of a web site. Our system not only shows site topology and traffic flow, but by segmenting site traffic data based on user attributes, including demographic data and purchase history, we can present a more complete picture of web site usage. This can lead to a more focussed analysis that allows direct comparison between user segments, and ultimately a deeper understanding of how users interact with a site. The tool is designed for real world use, and we present a usage study of the tool by analyzing the data of a failed "dot-com".
Index Terms:
E-Commerce clickstream visualization, graph visualization, web site visualization
Citation:
Jeffrey Brainerd, Barry Becker, "Case Study: E-Commerce Clickstream Visualization," ieee_infovis, pp.153, 2001 IEEE Symposium on Information Visualization (InfoVis 2001), 2001
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