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Bangkok
Jan. 28, 2013 to Jan. 30, 2013
ISBN: 978-1-4673-5740-1
pp: 131-134
Yong-Ik Yoon , Department of Multimedia Science Sookmyung Women's University Seoul, South-Korea
ABSTRACT
More and more people these days carry smart mobile devices, such as smartphones or tablet computers, with them. However, the advertisements that people usually see on their mobile devices are not context-sensitive. The advertisements might have nothing to do with the current surroundings of the user or be relevant to the user's interests. Thus a service engagement model for mobile advertising based on the users' behavior is needed. By providing interesting and contextual advertising to the user, the effect of the advertisements will be more powerful.
INDEX TERMS
User Behavior, Smart Mobile Device, Mobile Advertising, Context-Awareness, Situation-Awareness, Generating Services
CITATION
Yong-Ik Yoon, "Service engagement model for mobile advertising based on user behavior", ICOIN, 2013, 2013 International Conference on Information Networking (ICOIN), 2013 International Conference on Information Networking (ICOIN) 2013, pp. 131-134, doi:10.1109/ICOIN.2013.6496364
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