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2013 International Conference on Information Networking (ICOIN)
Service engagement model for mobile advertising based on user behavior
Bangkok Thailand
January 28-January 30
ISBN: 978-1-4673-5740-1
Arto Kaasinen, Department of Multimedia Science Sookmyung Women's University Seoul, South-Korea
Yong-Ik Yoon, Department of Multimedia Science Sookmyung Women's University Seoul, South-Korea
More and more people these days carry smart mobile devices, such as smartphones or tablet computers, with them. However, the advertisements that people usually see on their mobile devices are not context-sensitive. The advertisements might have nothing to do with the current surroundings of the user or be relevant to the user's interests. Thus a service engagement model for mobile advertising based on the users' behavior is needed. By providing interesting and contextual advertising to the user, the effect of the advertisements will be more powerful.
Index Terms:
User Behavior,Smart Mobile Device,Mobile Advertising,Context-Awareness,Situation-Awareness,Generating Services
Citation:
Arto Kaasinen, Yong-Ik Yoon, "Service engagement model for mobile advertising based on user behavior," icoin, pp.131-134, 2013 International Conference on Information Networking (ICOIN), 2013
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