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2011 10th International Conference on Mobile Business
An Exploratory Research for Mobile Services Penetration in Greece
Como, Italy
June 20-June 21
ISBN: 978-0-7695-4434-2
| ASCII Text | x | ||
| Theodora Zarmpou, Maro Vlachopoulou, Fotini Patsioura, "An Exploratory Research for Mobile Services Penetration in Greece," Mobile Business, International Conference on, pp. 136-143, 2011 10th International Conference on Mobile Business, 2011. | |||
| BibTex | x | ||
| @article{ 10.1109/ICMB.2011.15, author = {Theodora Zarmpou and Maro Vlachopoulou and Fotini Patsioura}, title = {An Exploratory Research for Mobile Services Penetration in Greece}, journal ={Mobile Business, International Conference on}, volume = {0}, year = {2011}, isbn = {978-0-7695-4434-2}, pages = {136-143}, doi = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2011.15}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - CONF JO - Mobile Business, International Conference on TI - An Exploratory Research for Mobile Services Penetration in Greece SN - 978-0-7695-4434-2 SP136 EP143 A1 - Theodora Zarmpou, A1 - Maro Vlachopoulou, A1 - Fotini Patsioura, PY - 2011 KW - mobile services KW - mobile adoption KW - mobile device KW - motivating factors KW - preventative factors VL - 0 JA - Mobile Business, International Conference on ER - | |||
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICMB.2011.15
This paper refers to a survey conducted to picture the current situation of the mobile services market in Greece. Data are collected by means of a questionnaire, while descriptive statistics, ANOVAs and t-tests are used for their analysis. The results so far show that individuals give emphasis to communication services, and there is a lot of room for improvement in functionalities, charging, and applications content.
Index Terms:
mobile services, mobile adoption, mobile device, motivating factors, preventative factors
Citation:
Theodora Zarmpou, Maro Vlachopoulou, Fotini Patsioura, "An Exploratory Research for Mobile Services Penetration in Greece," icmb, pp.136-143, 2011 10th International Conference on Mobile Business, 2011
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