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2012 IEEE 12th International Conference on Data Mining Workshops
Tectonic Shifts in Television Advertising
Brussels, Belgium Belgium
December 10-December 10
ISBN: 978-1-4673-5164-5
We survey major technological shifts occurring in advertising and the role that data mining is playing in the television industry.
Index Terms:
TV,Advertising,Data mining,Industries,Internet,Media,Conferences,advertising,television,tv,targeting,ad
Citation:
Brendan Kitts, Dyng Au, Brian Burdick, "Tectonic Shifts in Television Advertising," icdmw, pp.916, 2012 IEEE 12th International Conference on Data Mining Workshops, 2012
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