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Brussels, Belgium Belgium
Dec. 10, 2012 to Dec. 10, 2012
ISBN: 978-1-4673-5164-5
pp: 916
ABSTRACT
We survey major technological shifts occurring in advertising and the role that data mining is playing in the television industry.
INDEX TERMS
TV, Advertising, Data mining, Industries, Internet, Media, Conferences, advertising, television, tv, targeting, ad
CITATION
Brendan Kitts, Dyng Au, Brian Burdick, "Tectonic Shifts in Television Advertising", ICDMW, 2012, 2013 IEEE 13th International Conference on Data Mining Workshops, 2013 IEEE 13th International Conference on Data Mining Workshops 2012, pp. 916, doi:10.1109/ICDMW.2012.81
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