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2011 IEEE 11th International Conference on Data Mining
Improving Product Classification Using Images
Vancouver, Canada
December 11-December 14
ISBN: 978-0-7695-4408-3
| ASCII Text | x | ||
| Anitha Kannan, Partha Pratim Talukdar, Nikhil Rasiwasia, Qifa Ke, "Improving Product Classification Using Images," Data Mining, IEEE International Conference on, pp. 310-319, 2011 IEEE 11th International Conference on Data Mining, 2011. | |||
| BibTex | x | ||
| @article{ 10.1109/ICDM.2011.79, author = {Anitha Kannan and Partha Pratim Talukdar and Nikhil Rasiwasia and Qifa Ke}, title = {Improving Product Classification Using Images}, journal ={Data Mining, IEEE International Conference on}, volume = {0}, year = {2011}, issn = {1550-4786}, pages = {310-319}, doi = {http://doi.ieeecomputersociety.org/10.1109/ICDM.2011.79}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - CONF JO - Data Mining, IEEE International Conference on TI - Improving Product Classification Using Images SN - 1550-4786 SP310 EP319 A1 - Anitha Kannan, A1 - Partha Pratim Talukdar, A1 - Nikhil Rasiwasia, A1 - Qifa Ke, PY - 2011 KW - product classification KW - e-commerce KW - text KW - image VL - 0 JA - Data Mining, IEEE International Conference on ER - | |||
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICDM.2011.79
Product classification in Commerce search (\eg{} Google Product Search, Bing Shopping) involves associating categories to offers of products from a large number of merchants. The categorized offers are used in many tasks including product taxonomy browsing and matching merchant offers to products in the catalog. Hence, learning a product classifier with high precision and recall is of fundamental importance in order to provide high quality shopping experience. A product offer typically consists of a short textual description and an image depicting the product. Traditional approaches to this classification task is to learn a classifier using only the textual descriptions of the products. In this paper, we show that the use of images, a weaker signal in our setting, in conjunction with the textual descriptions, a more discriminative signal, can considerably improve the precision of the classification task, irrespective of the type of classifier being used. We present a novel classification approach, \Cross Adapt{} (\CrossAdaptAcro{}), that is cognizant of the disparity in the discriminative power of different types of signals and hence makes use of the confusion matrix of dominant signal (text in our setting) to prudently leverage the weaker signal (image), for an improved performance. Our evaluation performed on data from a major Commerce search engine's catalog shows a 12\% (absolute) improvement in precision at 100\% coverage, and a 16\% (absolute) improvement in recall at 90\% precision compared to classifiers that only use textual description of products. In addition, \CrossAdaptAcro{} also provides a more accurate classifier based only on the dominant signal (text) that can be used in situations in which only the dominant signal is available during application time.
Index Terms:
product classification, e-commerce, text, image
Citation:
Anitha Kannan, Partha Pratim Talukdar, Nikhil Rasiwasia, Qifa Ke, "Improving Product Classification Using Images," icdm, pp.310-319, 2011 IEEE 11th International Conference on Data Mining, 2011
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