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2012 45th Hawaii International Conference on System Sciences
Maui, Hawaii USA
January 04-January 07
ISBN: 978-0-7695-4525-7
| ASCII Text | x | ||
| Essi Pöyry, Petri Parvinen, Jari Salo, Hedon Blakaj, "Hedonic and Utilitarian Search for Electronic Word-of-Mouth," 2013 46th Hawaii International Conference on System Sciences, pp. 1797-1806, 2012 45th Hawaii International Conference on System Sciences, 2012. | |||
| BibTex | x | ||
| @article{ 10.1109/HICSS.2012.300, author = {Essi Pöyry and Petri Parvinen and Jari Salo and Hedon Blakaj}, title = {Hedonic and Utilitarian Search for Electronic Word-of-Mouth}, journal ={2013 46th Hawaii International Conference on System Sciences}, volume = {0}, year = {2012}, isbn = {978-0-7695-4525-7}, pages = {1797-1806}, doi = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2012.300}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - CONF JO - 2013 46th Hawaii International Conference on System Sciences TI - Hedonic and Utilitarian Search for Electronic Word-of-Mouth SN - 978-0-7695-4525-7 SP1797 EP1806 A1 - Essi Pöyry, A1 - Petri Parvinen, A1 - Jari Salo, A1 - Hedon Blakaj, PY - 2012 KW - Online information search KW - electronic word-of-mouth KW - hedonism KW - utilitarianism VL - 0 JA - 2013 46th Hawaii International Conference on System Sciences ER - | |||
Online information search is often seen as a highly utilitarian task but consumers' diverse ways of using the web have brought forth more hedonic information search patterns. At the same time, the impact of electronic word-of-mouth (eWOM) on consumer purchase decisions is increasing. The purpose of this study is to investigate the differences between hedonic and utilitarian eWOM search in the light of eWOM utilization. Using survey data from 1660 customers of two travel agencies, the study finds that, unlike utilitarian information search, hedonic information search promotes the utilization of eWOM in buying decisions.
Index Terms:
Online information search, electronic word-of-mouth, hedonism, utilitarianism
Citation:
Essi Pöyry, Petri Parvinen, Jari Salo, Hedon Blakaj, "Hedonic and Utilitarian Search for Electronic Word-of-Mouth," hicss, pp.1797-1806, 2012 45th Hawaii International Conference on System Sciences, 2012
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