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2010 43rd Hawaii International Conference on System Sciences
Koloa, Kauai, Hawaii
January 05-January 08
ISBN: 978-0-7695-3869-3
| ASCII Text | x | ||
| Na Shi, Matthew K. O. Lee, Christy M. K. Cheung, Huaping Chen, "The Continuance of Online Social Networks: How to Keep People Using Facebook?," 2013 46th Hawaii International Conference on System Sciences, pp. 1-10, 2010 43rd Hawaii International Conference on System Sciences, 2010. | |||
| BibTex | x | ||
| @article{ 10.1109/HICSS.2010.369, author = {Na Shi and Matthew K. O. Lee and Christy M. K. Cheung and Huaping Chen}, title = {The Continuance of Online Social Networks: How to Keep People Using Facebook?}, journal ={2013 46th Hawaii International Conference on System Sciences}, volume = {0}, year = {2010}, isbn = {978-0-7695-3869-3}, pages = {1-10}, doi = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2010.369}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - CONF JO - 2013 46th Hawaii International Conference on System Sciences TI - The Continuance of Online Social Networks: How to Keep People Using Facebook? SN - 978-0-7695-3869-3 SP1 EP10 A1 - Na Shi, A1 - Matthew K. O. Lee, A1 - Christy M. K. Cheung, A1 - Huaping Chen, PY - 2010 VL - 0 JA - 2013 46th Hawaii International Conference on System Sciences ER - | |||
The ability to retain and lock members in competitive situations is an important concern of online social network sites. In this study, we proposed a research model to investigate the factors influencing users' continuance intention to use Facebook based on the expectation disconfirmation theory and the motivations of using Facebook. We examined the role of satisfaction in affecting users' continuance intention to use Facebook and the effects of four kinds of disconfirmations as the antecedents of satisfaction. An online survey was conducted and data from 125 respondents were analyzed using PLS. The results showed that satisfaction was important in determining users' continuance intention to use Facebook. Positive disconfirmations of maintaining offline contacts, entertainment and information seeking had significant impacts on users' satisfaction with Facebook. Implications for both researchers and practitioners are discussed.
Citation:
Na Shi, Matthew K. O. Lee, Christy M. K. Cheung, Huaping Chen, "The Continuance of Online Social Networks: How to Keep People Using Facebook?," hicss, pp.1-10, 2010 43rd Hawaii International Conference on System Sciences, 2010
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