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Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06) Track 6
A Theoretical Model and Empirical Results Linking Website Interactivity and Usability Satisfaction (PDF)
Kauai, Hawaii
January 04-January 07
ISBN: 0-7695-2507-5
| ASCII Text | x | ||
| Paul Benjamin Lowry, Trent Spaulding, Taylor Wells, Greg Moody, Kevin Moffit, Sebastian Madariaga, "A Theoretical Model and Empirical Results Linking Website Interactivity and Usability Satisfaction," 2013 46th Hawaii International Conference on System Sciences, vol. 6, pp. 123a, Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06) Track 6, 2006. | |||
| BibTex | x | ||
| @article{ 10.1109/HICSS.2006.33, author = {Paul Benjamin Lowry and Trent Spaulding and Taylor Wells and Greg Moody and Kevin Moffit and Sebastian Madariaga}, title = {A Theoretical Model and Empirical Results Linking Website Interactivity and Usability Satisfaction}, journal ={2013 46th Hawaii International Conference on System Sciences}, volume = {6}, year = {2006}, issn = {1530-1605}, pages = {123a}, doi = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2006.33}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - CONF JO - 2013 46th Hawaii International Conference on System Sciences TI - A Theoretical Model and Empirical Results Linking Website Interactivity and Usability Satisfaction SN - 1530-1605 SP EP A1 - Paul Benjamin Lowry, A1 - Trent Spaulding, A1 - Taylor Wells, A1 - Greg Moody, A1 - Kevin Moffit, A1 - Sebastian Madariaga, PY - 2006 KW - null VL - 6 JA - 2013 46th Hawaii International Conference on System Sciences ER - | |||
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/HICSS.2006.33
Usability is a key component of websites that are commercially successful. Interactivity has been inconclusively linked to website usability. This study strengthens the theoretical understanding of how interactivity affects usability by measuring user satisfaction — a subconstruct of usability — across bookstore and e-card websites. We build on theoretical models from Liu and Shrum [17] and Khalifa and Liu [15]. Users were asked to perform tasks of varying levels of interactivity at bookstore and e-card websites. Measures were obtained for the user?s expectations of, desires for, and satisfaction with the websites. Results indicate that interactivity is successfully able to increase website satisfaction. Finally, implications for practitioners, limitations of the study, and directions for future research are addressed.
Citation:
Paul Benjamin Lowry, Trent Spaulding, Taylor Wells, Greg Moody, Kevin Moffit, Sebastian Madariaga, "A Theoretical Model and Empirical Results Linking Website Interactivity and Usability Satisfaction," hicss, vol. 6, pp.123a, Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06) Track 6, 2006
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