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Big Island, HI, USA
Jan. 6, 2003 to Jan. 9, 2003
ISBN: 0-7695-1874-5
pp: 264b
Ye-Sho Chen , Louisiana State University
Chitu Okoli , Louisiana State University
P. Pete Chong , University of Houston-Downtown
ABSTRACT
Franchising has been popular as a growth strategy for small businesses; it is even more so in today?s global and information-based economy. In early 2001, Entrepreneur magazine — well known for its Franchise 500 listing — added a Tech Businesses category to its Franchise Zone with three subcategories: Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. This study applies Herbert Simon?s model for business firm growth as a theory-grounded solution to help managers understand the growth dynamics of IT-based franchising businesses. We present a research proposal with a pilot study of the growth of 27 IT-based franchise businesses, and explain how to relate the parameters of Simon?s model to strategic variables that can give managers a valuable strategic tool to understand the context of their industrial competition in IT-based franchising.
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CITATION
Ye-Sho Chen, Chitu Okoli, P. Pete Chong, "IT Businesses and Franchising: A Research Proposal", HICSS, 2003, 36th Hawaii International Conference on Systems Sciences, 36th Hawaii International Conference on Systems Sciences 2003, pp. 264b, doi:10.1109/HICSS.2003.1174779
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