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36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 8
Big Island, Hawaii
January 06-January 09
ISBN: 0-7695-1874-5
Ye-Sho Chen, Louisiana State University
Chitu Okoli, Louisiana State University
P. Pete Chong, University of Houston-Downtown
Franchising has been popular as a growth strategy for small businesses; it is even more so in today?s global and information-based economy. In early 2001, Entrepreneur magazine — well known for its Franchise 500 listing — added a Tech Businesses category to its Franchise Zone with three subcategories: Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. This study applies Herbert Simon?s model for business firm growth as a theory-grounded solution to help managers understand the growth dynamics of IT-based franchising businesses. We present a research proposal with a pilot study of the growth of 27 IT-based franchise businesses, and explain how to relate the parameters of Simon?s model to strategic variables that can give managers a valuable strategic tool to understand the context of their industrial competition in IT-based franchising.
Ye-Sho Chen, Chitu Okoli, P. Pete Chong, "IT Businesses and Franchising: A Research Proposal," hicss, vol. 8, pp.264b, 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 8, 2003
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