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36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 8
Big Island, Hawaii
January 06-January 09
ISBN: 0-7695-1874-5
Rajiv Dewan, University of Rochester
Marshall Freimer, University of Rochester
Third party de eloped software add-ins enhance the functionality of a large ariety of base software such as operating systems,word processors,spread sheets, graphics software and games.Base software producers often bundle some of these add-ins in new ersions of base software.This kind of bundling has come under increased scrutiny of regulators in US and Europe.We construct a model of the add-in market to show that it is possible for the consumers to bene .t from bundling of add-ins and base software as the price of the bundled software is often much less than the sum of prices of the base software and add-ins. This result is alidated with some empirical data.
Citation:
Rajiv Dewan, Marshall Freimer, "Does Bundling Add-Ins Help Consumers?," hicss, vol. 8, pp.226b, 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 8, 2003
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