Does Bundling Add-Ins Help Consumers?

Rajiv Dewan; Marshall Freimer

doi:10.1109/HICSS.2003.1174594

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36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 8

Does Bundling Add-Ins Help Consumers? (PDF)

Big Island, Hawaii

January 06-January 09

ISBN: 0-7695-1874-5

	ASCII Text	x
	Rajiv Dewan, Marshall Freimer, "Does Bundling Add-Ins Help Consumers?," 2013 46th Hawaii International Conference on System Sciences, vol. 8, pp. 226b, 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 8, 2003.

	BibTex	x
	@article{ 10.1109/HICSS.2003.1174594, author = {Rajiv Dewan and Marshall Freimer}, title = {Does Bundling Add-Ins Help Consumers?}, journal ={2013 46th Hawaii International Conference on System Sciences}, volume = {8}, year = {2003}, isbn = {0-7695-1874-5}, pages = {226b}, doi = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2003.1174594}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - 2013 46th Hawaii International Conference on System Sciences TI - Does Bundling Add-Ins Help Consumers? SN - 0-7695-1874-5 SP EP A1 - Rajiv Dewan, A1 - Marshall Freimer, PY - 2003 KW - null VL - 8 JA - 2013 46th Hawaii International Conference on System Sciences ER -

Rajiv Dewan, University of Rochester

Marshall Freimer, University of Rochester

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/HICSS.2003.1174594

Third party de eloped software add-ins enhance the functionality of a large ariety of base software such as operating systems,word processors,spread sheets, graphics software and games.Base software producers often bundle some of these add-ins in new ersions of base software.This kind of bundling has come under increased scrutiny of regulators in US and Europe.We construct a model of the add-in market to show that it is possible for the consumers to bene .t from bundling of add-ins and base software as the price of the bundled software is often much less than the sum of prices of the base software and add-ins. This result is alidated with some empirical data.

Citation:

Rajiv Dewan, Marshall Freimer, "Does Bundling Add-Ins Help Consumers?," hicss, vol. 8, pp.226b, 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 8, 2003

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