The Community for Technology Leaders
RSS Icon
Subscribe
Big Island, HI, USA
Jan. 6, 2003 to Jan. 9, 2003
ISBN: 0-7695-1874-5
pp: 209b
Jin-Shiang Huang , Ming Chuan University
ABSTRACT
Switching between electronic and traditional markets, consumers nowadays impact profoundly on market makers. To successful conduct business, firms have to carefully making channel decisions to meet the needs of customers. The purpose of this article is to offer normative models for analyzing consumer channel selection behaviors between traditional and electronic markets. Referred to transaction cost economics and consumer decision processes, the models assumed that customers would like to purchase on the market that brings them the highest utility values in terms of effort, waiting time, and cost savings. Equilibrium solutions at which customers are indifferent in choosing between electronic and traditional channels are also derived for both risk-neutral and risk-averse consumers.
INDEX TERMS
null
CITATION
Jin-Shiang Huang, "Customer Choice between Electronic and Traditional Markets: An Economic Analysis", HICSS, 2003, 36th Hawaii International Conference on Systems Sciences, 36th Hawaii International Conference on Systems Sciences 2003, pp. 209b, doi:10.1109/HICSS.2003.1174564
36 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool