The Community for Technology Leaders
RSS Icon
Subscribe
Big Island, HI, USA
Jan. 6, 2003 to Jan. 9, 2003
ISBN: 0-7695-1874-5
pp: 161a
Todd Shimoda , Colorado State University
ABSTRACT
Health communication researchers have shown that tailored health communication messages outperform non-tailored materials. Non-tailored materials are typically "one-size-fits-all" messages designed to reach as much of the total audience as possible. Tailored materials are designed to match the needs and other factors of individuals. The technology used to perform this tailoring has traditionally been expert systems. This project suggests that a software agent approach will improve the delivery of tailored messages. Specifically, this work-in-progress paper discusses (1) the health communication and behavior change theories that apply to smoking cessation, (2) how those theories would be used in a software agent system, and (3) a proposed efficacy test of the system.
INDEX TERMS
null
CITATION
Todd Shimoda, "An Interactive Software-Agent Smoking Cessation Program", HICSS, 2003, 36th Hawaii International Conference on Systems Sciences, 36th Hawaii International Conference on Systems Sciences 2003, pp. 161a, doi:10.1109/HICSS.2003.1174356
57 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool