A comprehensive review of GSS research literature indicates that in over 200 different GSS research experiments done in the last decade, GSS generally increases group decision quality or effectiveness. However, 90 percent of the experiments report that GSS does not increase and frequently even decreases group satisfaction. This can lead to the rejection of adoption and/or use of GSS in organizations, and has understandably become a main concern in GSS research literature. The current research explores this important issue. With a theoretical framework specifically aiming to support group development and team building, it is hypothesized that GSS embedded within such a framework may help groups make better decisions and at the same time, feel good. A longitudinal study was conducted using a second generation GSS. The suggested results reported that GSS embedded within this framework generally enhance decision quality and increase group satisfaction at the same time.