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2009 WRI World Congress on Computer Science and Information Engineering
Study of Customer Lifetime Value Model Based on Survival-Analysis Methods
Los Angeles, California USA
March 31-April 02
ISBN: 978-0-7695-3507-4
Customer Lifetime Value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail.
Index Terms:
Customer Lifetime Value, survival analysis, CLV model
Citation:
Yun Chen, Huirong Zhang, Ping Zhu, "Study of Customer Lifetime Value Model Based on Survival-Analysis Methods," csie, vol. 7, pp.266-270, 2009 WRI World Congress on Computer Science and Information Engineering, 2009
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