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Los Angeles, CA
March 31, 2009 to April 2, 2009
ISBN: 978-0-7695-3507-4
pp: 266-270
ABSTRACT
Customer Lifetime Value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail.
INDEX TERMS
Customer Lifetime Value, survival analysis, CLV model
CITATION
Yun Chen, Huirong Zhang, Ping Zhu, "Study of Customer Lifetime Value Model Based on Survival-Analysis Methods", CSIE, 2009, 2009 WRI World Congress on Computer Science and Information Engineering, CSIE, 2009 WRI World Congress on Computer Science and Information Engineering, CSIE 2009, pp. 266-270, doi:10.1109/CSIE.2009.313
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