The Community for Technology Leaders
RSS Icon
Subscribe
Los Angeles, CA
March 31, 2009 to April 2, 2009
ISBN: 978-0-7695-3507-4
pp: 508-511
ABSTRACT
The purpose of this research is to construct and prioritize the measures of digital capital of real estate websites. Fuzzy analytic hierarchy process is adopted to collect and analyze data. A total of 12 professional agents were selected. According to the results, the digital capital is categorized into three dimensions: Internet relational capital, Internet customer capital, and Internet service capital. The research also develops 12 indicators for digital capital assessment.
INDEX TERMS
digital capital, real estate, website
CITATION
Chung-Chu Liu, "Developing Measures and Prioritizing Digital Capital of Real Estate Websites", CSIE, 2009, 2009 WRI World Congress on Computer Science and Information Engineering, CSIE, 2009 WRI World Congress on Computer Science and Information Engineering, CSIE 2009, pp. 508-511, doi:10.1109/CSIE.2009.937
22 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool