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2012 IEEE Fifth International Conference on Cloud Computing
Software Renting in the Era of Cloud Computing
Honolulu, HI, USA USA
June 24-June 29
ISBN: 978-1-4673-2892-0
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become as a strategic tool to compete in the market. Software renting has several advantages from the customer's point of view. However, for software providers it is challenging to ensure a profitable revenue stream when a license fee is replaced by a periodic rental fee. In this study, software renting was found to help the case firms to differentiate themselves from competitors; it also increased their competitive advantage by making the software available for a larger customer group. However, the negotiating power of larger customers impacted on software pricing, rental agreements, and the revenue model.
Index Terms:
Cloud computing,Licenses,Interviews,Switches,Computational modeling,Economics,SaaS,Software renting,competitive strategy,cloud computing
Citation:
Arto Ojala, "Software Renting in the Era of Cloud Computing," cloud, pp.662-669, 2012 IEEE Fifth International Conference on Cloud Computing, 2012
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