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Honolulu, HI, USA USA
June 24, 2012 to June 29, 2012
ISBN: 978-1-4673-2892-0
pp: 662-669
ABSTRACT
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become as a strategic tool to compete in the market. Software renting has several advantages from the customer's point of view. However, for software providers it is challenging to ensure a profitable revenue stream when a license fee is replaced by a periodic rental fee. In this study, software renting was found to help the case firms to differentiate themselves from competitors; it also increased their competitive advantage by making the software available for a larger customer group. However, the negotiating power of larger customers impacted on software pricing, rental agreements, and the revenue model.
INDEX TERMS
Cloud computing, Licenses, Interviews, Switches, Computational modeling, Economics, SaaS, Software renting, competitive strategy, cloud computing
CITATION
Arto Ojala, "Software Renting in the Era of Cloud Computing", CLOUD, 2012, 2013 IEEE Sixth International Conference on Cloud Computing, 2013 IEEE Sixth International Conference on Cloud Computing 2012, pp. 662-669, doi:10.1109/CLOUD.2012.71
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