R. Teigland, Marketing & Strategy, SSE - Stockholm Sch. of Econ., Stockholm, Sweden
P. M. Di Gangi, Inf. Syst. & Oper. Manage., Loyola Univ., Baltimore, MD, USA
Z. Yetis, Marketing & Strategy, SSE - Stockholm Sch. of Econ., Stockholm, Sweden
C. Huitfeldt, Marketing & Strategy, SSE - Stockholm Sch. of Econ., Stockholm, Sweden
pp. 335-342