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18th International Conference on Advanced Information Networking and Applications (AINA'04) Volume 2
An Agent-Based Consumer Recommendation Mechanism
Fukuoka, Japan
March 29-March 31
ISBN: 0-7695-2051-0
Ying-Hong Wang, Tamkang University
Ren-Junn Hwang, Tamkang University
Wen-Nan Wang, Tamkang University
With the rapid development of Internet technologies, the Internet makes infinite charms and enormous population and also makes E-Commerce well developed. Mobile agents are mobile, personalized, autonomous, and adaptive. These qualities make mobile agents useful for the information-rich and communication-rich environment such as E-Commerce. The common online shopping markets commerce sites have two kinds of main drawbacks: 1. Because of the different product data format in database and representation, it is difficult to exchange information between the two online markets. 2. Consumers must search and filter product information by browsing a lot of shopping sites and have to compare the product prices by themselves. 3. It's hard to accumulate consumer's loyalty. Therefore, the purpose of the paper is to extend the E-commerce platform that developed by our agent-based E-Commerce research group and build an agent-bated consumer recommendation mechanism. Followed the mechanism, agents on behalf of consumer can trade in the E-commerce platform and record the consumer preference and produce the appropriate product recommend information according to consumer's preference.
Index Terms:
Agent, Mobile agent, E-commerce, Recommendation mechanism
Citation:
Ying-Hong Wang, Ren-Junn Hwang, Wen-Nan Wang, "An Agent-Based Consumer Recommendation Mechanism," aina, vol. 2, pp.143, 18th International Conference on Advanced Information Networking and Applications (AINA'04) Volume 2, 2004
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