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2012 Agile Conference
Can Marketing Go Agile?
Dallas, TX USA
August 13-August 17
ISBN: 978-1-4673-2622-3
Describes the first 18 months of a marketing department's experiences with Agile methods. The first two rounds of successes and failures have led to a series of adjustments, the most important of which is cross-department coordination.
Index Terms:
Companies,Schedules,Estimation,Software,Marketing and sales,Roads,scrum,marketing,agile
Citation:
Randall DeFauw, "Can Marketing Go Agile?," adc, pp.136-140, 2012 Agile Conference, 2012
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