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Dallas, TX USA
Aug. 13, 2012 to Aug. 17, 2012
ISBN: 978-1-4673-2622-3
pp: 136-140
ABSTRACT
Describes the first 18 months of a marketing department's experiences with Agile methods. The first two rounds of successes and failures have led to a series of adjustments, the most important of which is cross-department coordination.
INDEX TERMS
Companies, Schedules, Estimation, Software, Marketing and sales, Roads, scrum, marketing, agile
CITATION
Randall DeFauw, "Can Marketing Go Agile?", AGILE, 2012, 2012 Agile Conference, 2012 Agile Conference 2012, pp. 136-140, doi:10.1109/Agile.2012.15
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