Scrum, like most of the agile processes, was created with the software projects world pains in mind. However, more and more it’s getting clearer that those pains are not exclusive to the software world, and they are present in whatever projects where change is a constant. In the executive business world today, change is a constant, and be prepared to them is a must. This way, Scrum reveals to be an appropriate framework to be used in executive business teams once they start to work focused on ROI (Return On Investment) and in the business goals, acquire teamwork spirit, making strategy and execution nearer, improve continuously and deliver value quickly. In this work the author will talk about his experience on using Scrum with senior management and how the results supported Scrum promotion for other projects inside the company.