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International Conference on the Management of Mobile Business (ICMB 2007)
The Telecom Industry and Context Awareness
Toronto, Ontario, Canada
July 09-July 11
ISBN: 0-7695-2803-1
Jordi Docter, Researcher Business
Carlo Alberto Licciardi, Project manager Telecom, Italy
Marco Marchetti, Researcher Telecom Italia
The expenditure telecom operators made to prepare themselves for the 3G (and beyond) environment are far from being re-earned and recent research has showed that mobile customers are not willing to spend more money on mobile communication. The Telecom Industry needs to search for new sources of revenue. Opportunities can be found in the area of Context Awareness. As location based services are taking off, Telecom Operators need to understand quickly the possible roles they can play in context aware services before other players in the industry do. Based on a research on context aware services this paper proposes some new business roles interesting for telco?s.
Citation:
Jordi Docter, Carlo Alberto Licciardi, Marco Marchetti, "The Telecom Industry and Context Awareness," icmb, pp.35, International Conference on the Management of Mobile Business (ICMB 2007), 2007
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