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Behavioral Targeting: A European Legal Perspective
Jan.-Feb. 2013 (vol. 11 no. 1)
pp. 82-85
| ASCII Text | x | ||
| Frederik Zuiderveen Borgesius, "Behavioral Targeting: A European Legal Perspective," IEEE Security & Privacy, vol. 11, no. 1, pp. 82-85, Jan.-Feb., 2013. | |||
| BibTex | x | ||
| @article{ 10.1109/MSP.2013.5, author = {Frederik Zuiderveen Borgesius}, title = {Behavioral Targeting: A European Legal Perspective}, journal ={IEEE Security & Privacy}, volume = {11}, number = {1}, issn = {1540-7993}, year = {2013}, pages = {82-85}, doi = {http://doi.ieeecomputersociety.org/10.1109/MSP.2013.5}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - MGZN JO - IEEE Security & Privacy TI - Behavioral Targeting: A European Legal Perspective IS - 1 SN - 1540-7993 SP82 EP85 EPD - 82-85 A1 - Frederik Zuiderveen Borgesius, PY - 2013 KW - Marketing and sales KW - Targeting KW - Consumer behavior KW - Market opportunities KW - Consumer protection KW - Behavioral science KW - Do Not Track KW - behavioral targeting KW - profiling KW - privacy KW - data protection KW - personal data KW - law KW - cookie VL - 11 JA - IEEE Security & Privacy ER - | |||
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MSP.2013.5
Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although research suggests that most people don't want to receive behaviorally targeted advertising. The World Wide Web Consortium is discussing a Do Not Track standard, and regulators worldwide are struggling to come up with answers. This article discusses European law and recent policy developments on behavioral targeting.
Index Terms:
Marketing and sales,Targeting,Consumer behavior,Market opportunities,Consumer protection,Behavioral science,Do Not Track,behavioral targeting,profiling,privacy,data protection,personal data,law,cookie
Citation:
Frederik Zuiderveen Borgesius, "Behavioral Targeting: A European Legal Perspective," IEEE Security & Privacy, vol. 11, no. 1, pp. 82-85, Jan.-Feb. 2013, doi:10.1109/MSP.2013.5
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