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Behavioral Targeting: A European Legal Perspective
Jan.-Feb. 2013 (vol. 11 no. 1)
pp. 82-85
Frederik Zuiderveen Borgesius, University of Amsterdam
Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although research suggests that most people don't want to receive behaviorally targeted advertising. The World Wide Web Consortium is discussing a Do Not Track standard, and regulators worldwide are struggling to come up with answers. This article discusses European law and recent policy developments on behavioral targeting.
Index Terms:
Marketing and sales,Targeting,Consumer behavior,Market opportunities,Consumer protection,Behavioral science,Do Not Track,behavioral targeting,profiling,privacy,data protection,personal data,law,cookie
Citation:
Frederik Zuiderveen Borgesius, "Behavioral Targeting: A European Legal Perspective," IEEE Security & Privacy, vol. 11, no. 1, pp. 82-85, Jan.-Feb. 2013, doi:10.1109/MSP.2013.5
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