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Can Users Control Online Behavioral Advertising Effectively?
March/April 2012 (vol. 10 no. 2)
pp. 93-96
Lorrie Faith Cranor, Carnegie Mellon University
Many tools empower users to control whether and when they're tracked for online behavioral advertising; however, whether users can effectively control tracking and OBA using these tools is unclear.

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Index Terms:
online behavioral advertising, advertising, cookies, AdChoices
Lorrie Faith Cranor, "Can Users Control Online Behavioral Advertising Effectively?," IEEE Security & Privacy, vol. 10, no. 2, pp. 93-96, March-April 2012, doi:10.1109/MSP.2012.32
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