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Issue No.02 - March/April (2012 vol.10)
pp: 93-96
Lorrie Faith Cranor , Carnegie Mellon University
ABSTRACT
Many tools empower users to control whether and when they're tracked for online behavioral advertising; however, whether users can effectively control tracking and OBA using these tools is unclear.
INDEX TERMS
online behavioral advertising, advertising, cookies, AdChoices
CITATION
Lorrie Faith Cranor, "Can Users Control Online Behavioral Advertising Effectively?", IEEE Security & Privacy, vol.10, no. 2, pp. 93-96, March/April 2012, doi:10.1109/MSP.2012.32
REFERENCES
1. H. Beales, "The Value of Behavioral Targeting," Network Advertising Initiative, Jan. 2010; www.networkadvertising.org/pdfsBeales_NAI_Study.pdf .
2. A.M. McDonald and L.F. Cranor, "Beliefs and Behaviors: Internet Users' Understanding of Behavioral Advertising," Proc. Telecommunications Policy Research Conf. (TPRC 10), 2010; http://ssrn.comabstract=1989092.
3. J. Turow et al., "Americans Reject Tailored Advertising and Three Activities That Enable It," 2009; http://ssrn.comabstract=1478214.
4. "Protecting Consumer Privacy in an Era of Rapid Change," Federal Trade Commission, 2010; www.ftc.gov/os/2010/12101201privacyreport.pdf .
5. J. Leibowitz, "Concurring Statement of Commissioner Jon Leibowitz: FTC Staff Report: Self-Regulatory Principles for Online Behavioral Advertising," Feb. 2009; www.ftc.gov/os/2009/02P085400behavadleibowitz.pdf .
6. "Self-Regulatory Principles for Online Behavioral Advertising," Digital Advertising Alliance, July 2009; www.aboutads.info/resource/downloadseven-principles-07-01-09.pdf .
7. P.G. Leon et al., "Why Johnny Can't Opt-Out: A Usability Evaluation of Tools to Limit Online Behavioral Advertising," Proc. Conf. Human Factors in Computing Systems (CHI 12), ACM, 2012; www.cylab.cmu.edu_cylab11017.html.
8. A.M. McDonald and L.F. Cranor, "The Cost of Reading Privacy Policies," I/S: J. Law and Policy for the Information Society, 2008 Privacy Year in Review issue; http://lorrie.cranor.org/pubsreadingPolicyCost-authorDraft.pdf .
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