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Issue No.02 - March/April (2012 vol.10)
pp: 93-96
Lorrie Faith Cranor , Carnegie Mellon University
Many tools empower users to control whether and when they're tracked for online behavioral advertising; however, whether users can effectively control tracking and OBA using these tools is unclear.
online behavioral advertising, advertising, cookies, AdChoices
Lorrie Faith Cranor, "Can Users Control Online Behavioral Advertising Effectively?", IEEE Security & Privacy, vol.10, no. 2, pp. 93-96, March/April 2012, doi:10.1109/MSP.2012.32
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3. J. Turow et al., "Americans Reject Tailored Advertising and Three Activities That Enable It," 2009; http://ssrn.comabstract=1478214.
4. "Protecting Consumer Privacy in an Era of Rapid Change," Federal Trade Commission, 2010; .
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7. P.G. Leon et al., "Why Johnny Can't Opt-Out: A Usability Evaluation of Tools to Limit Online Behavioral Advertising," Proc. Conf. Human Factors in Computing Systems (CHI 12), ACM, 2012; www.cylab.cmu.edu_cylab11017.html.
8. A.M. McDonald and L.F. Cranor, "The Cost of Reading Privacy Policies," I/S: J. Law and Policy for the Information Society, 2008 Privacy Year in Review issue; .
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