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Issue No.03 - May/June (2010 vol.8)
pp: 45-53
Nir Kshetri , University of North Carolina, Greensboro
ABSTRACT
Click fraud is arguably the cyberworld's biggest scam. The author examines the contexts, mechanisms, and processes associated with the click-fraud industry from an economics standpoint. The nature of electronic channels, characterized by asymmetric hypermediation, provides a fertile ground for click fraud, and institutions operating at the national/state, industry group, trade/professional association, organizational, and individual levels affect click fraud's costs and benefits.
INDEX TERMS
Click fraud, pay-per-click advertising, institutions, electronic channel, technological information, market information
CITATION
Nir Kshetri, "The Economics of Click Fraud", IEEE Security & Privacy, vol.8, no. 3, pp. 45-53, May/June 2010, doi:10.1109/MSP.2010.88
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