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Service Design: It's All in the Brand
September/October 2010 (vol. 27 no. 5)
pp. 18-19
Neil Maiden, City University London
This column argues that requirements analysts will soon need to deal with service design, and describes one service design method to demonstrate the challenges that analysts will face.

1. T. Lockwood, Design Thinking, Allworth Press, 2010.
2. E.R. Abbing and C. van Gessel, "Brand-Driven Innovation," Design Thinking, Allworth Press, 2010, pp. 131–143.
3. M. Jackson, Software Requirements and Specifications, ACM Press/Addison-Wesley, 1995.
4. A. Vickers, "Satisfying Business Problems," IEEE Software, vol. 24, no. 3, 2007, pp. 18–20.

Index Terms:
requirements, service design, brand innovation
Citation:
Neil Maiden, "Service Design: It's All in the Brand," IEEE Software, vol. 27, no. 5, pp. 18-19, Sept.-Oct. 2010, doi:10.1109/MS.2010.124
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