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Service Design: It's All in the Brand
September/October 2010 (vol. 27 no. 5)
pp. 18-19
ASCII Text
x 
 
Neil Maiden, "Service Design: It's All in the Brand," IEEE Software, vol. 27, no. 5, pp. 18-19, September/October, 2010.
 
 
BibTex
x
 
@article{ 10.1109/MS.2010.124,
author = {Neil Maiden},
title = {Service Design: It's All in the Brand},
journal ={IEEE Software},
volume = {27},
number = {5},
issn = {0740-7459},
year = {2010},
pages = {18-19},
doi = {http://doi.ieeecomputersociety.org/10.1109/MS.2010.124},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - MGZN
JO - IEEE Software
TI - Service Design: It's All in the Brand
IS - 5
SN - 0740-7459
SP18
EP19
EPD - 18-19
A1 - Neil Maiden,
PY - 2010
KW - requirements
KW - service design
KW - brand innovation
VL - 27
JA - IEEE Software
ER -
 
Neil Maiden, City University London
This column argues that requirements analysts will soon need to deal with service design, and describes one service design method to demonstrate the challenges that analysts will face.

1. T. Lockwood, Design Thinking, Allworth Press, 2010.
2. E.R. Abbing and C. van Gessel, "Brand-Driven Innovation," Design Thinking, Allworth Press, 2010, pp. 131–143.
3. M. Jackson, Software Requirements and Specifications, ACM Press/Addison-Wesley, 1995.
4. A. Vickers, "Satisfying Business Problems," IEEE Software, vol. 24, no. 3, 2007, pp. 18–20.

Index Terms:
requirements, service design, brand innovation
Citation:
Neil Maiden, "Service Design: It's All in the Brand," IEEE Software, vol. 27, no. 5, pp. 18-19, Sep./Oct. 2010, doi:10.1109/MS.2010.124
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