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How Do We Build Trust into E-commerce Web Sites?
Sept.-Oct. 2008 (vol. 25 no. 5)
pp. 7-9
Ejike Ofuonye, University of Alberta
Patricia Beatty, University of Alberta
Ian Reay, Hitachi ID Systems
Scott Dick, University of Alberta
James Miller, University of Alberta
Web Extra -- Supplementary PDF: " Method: How We Selected and Analyzed the Studies
Trust is a subjective, user-centric, context-dependent concept, and is thus difficult to define universally. On the Internet, several factors make trust more difficult to build, explaining why some successful brick-and-mortar retail chains have been unable to translate their reputation to the virtual platform the Web offers. Researchers in many fields have been interested in how to build trust in e-commerce sites. To address this issue, the authors reviewed the available literature on the topic, examining 28 relevant publications in depth to identify relationships among factors that impact trust.

1. P. Beatty et al., Consumer Trust in E-Commerce Websites: A Meta-Study, tech. report, Dept. of Electrical and Computer Engineering, Univ. of Alberta, Canada, 2008.
2. D. Gefen, "Reflections on the Dimensions of Trust and Trustworthiness among Online Consumers," The Data Base for Advances in Information Systems, vol. 1, no. 3, 2002, pp. 38–53.
3. M.K.O. Lee and E. Turban, "A Trust Model for Consumer Internet Shopping," Int'l J. Electronic Commerce, vol. 6, no. 1, 2001, pp. 75–91.

Index Terms:
trust, e-commerce, trust factors
Ejike Ofuonye, Patricia Beatty, Ian Reay, Scott Dick, James Miller, "How Do We Build Trust into E-commerce Web Sites?," IEEE Software, vol. 25, no. 5, pp. 7-9, Sept.-Oct. 2008, doi:10.1109/MS.2008.136
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