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Marketing Technology to Software Practitioners
January/February 2000 (vol. 17 no. 1)
pp. 27-33
ASCII Text
x 
 
Shari Lawrence Pfleeger, Winifred Menezes, "Marketing Technology to Software Practitioners," IEEE Software, vol. 17, no. 1, pp. 27-33, January/February, 2000.
 
 
BibTex
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@article{ 10.1109/52.819965,
author = {Shari Lawrence Pfleeger and Winifred Menezes},
title = {Marketing Technology to Software Practitioners},
journal ={IEEE Software},
volume = {17},
number = {1},
issn = {0740-7459},
year = {2000},
pages = {27-33},
doi = {http://doi.ieeecomputersociety.org/10.1109/52.819965},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - MGZN
JO - IEEE Software
TI - Marketing Technology to Software Practitioners
IS - 1
SN - 0740-7459
SP27
EP33
EPD - 27-33
A1 - Shari Lawrence Pfleeger,
A1 - Winifred Menezes,
PY - 2000
VL - 17
JA - IEEE Software
ER -
 
We can learn much from the business community about effective technology transfer. In particular, understanding the interests of different types of adopters can suggest to us the different kinds of evidence needed to convince someone to try an innovative technology. At the same time, the legal community offers us advice about what kinds of evidence are needed to build convincing cases that an innovation is an improvement over current practice. This article examines why and how we make technology selection decisions and also considers how evidence supporting these decisions helps or hinders the adoption of new technology.
Citation:
Shari Lawrence Pfleeger, Winifred Menezes, "Marketing Technology to Software Practitioners," IEEE Software, vol. 17, no. 1, pp. 27-33, Jan.-Feb. 2000, doi:10.1109/52.819965
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